Iceland
Iceland is the British supermarket chain known above all for frozen food, with more than 900 stores and a home delivery service at iceland.co.uk. Founded in 1970 in Oswestry and now based in Deeside, Wales, it has been fully owned by a British family again since 2020. Its shelves now carry fresh, chilled and cupboard groceries as well as freezer staples.
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Iceland Food Hall meal deals from £9
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- Student discountIceland offers student discounts via Student Beans and UNiDAYS. Offers include £10 off £70+ for new online customers via Student Beans, £3 off £80+ for existing customers via Student Beans, and £8 off £60+ for new customers via UNiDAYS. Temporary in-store discounts of 10% off with valid student ID have also been offered.
- NHS discountIceland provides NHS/healthcare worker discounts through the Blue Light Card, offering savings like £6 off a £45 spend online for new customers and £4 off a £70 spend for all customers. Historically, temporary 10% or 20% in-store discounts were also available upon presentation of an NHS ID.
- Military discountIceland offers military/armed forces discounts via the Blue Light Card, including exclusive online savings such as £6 off a £45 spend for new customers and £4 off a £70 spend for all customers. Previous initiatives included a 10% discount card for Armed Forces, reservists, veterans, and their families.
- Join Bonus CardSave £1 for every £20 spent in-store, exclusive offers, and member-only deals
- Free delivery over £40Top your basket up past £40 and delivery costs nothing.
- Click & CollectSkip delivery fees by collecting in store.
- Gift cardsAvailable if you're buying for someone else.
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About Iceland
Filling the basket
Frozen ready meals, pizzas, vegetables and desserts are still the backbone. Alongside them you will find fruit and vegetables, meat and fish, dairy, bakery and store cupboard lines, plus pet food, toiletries and beauty buys, and household cleaning supplies. Larger families may also like The Food Warehouse, Iceland's bigger-format stores selling larger pack sizes.
Delivery and collection
Online orders over £40 are delivered free, and same-day delivery runs in selected areas. Click and collect is also available. At checkout Iceland takes PayPal and Visa, Mastercard or American Express cards. For returns, keep your receipt; report faulty or damaged goods to customer service on 0800 328 0800 or at [email protected].
Making the budget stretch
The Bonus Card lets you load money in store and builds up a £1 reward for every £20 spent there. Students can verify through Student Beans or UNiDAYS, and NHS and armed forces workers can use schemes such as the Blue Light Card. Gift cards are sold, though Iceland does not price match. The company has pledged to remove plastic from own-label packaging and to move to cage-free eggs by 2027.
Sustainability at Iceland
Committed to removing plastic from own-label packaging and sourcing responsibly. Working on cage-free eggs commitment by 2027.
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Iceland quick facts
| Free delivery | On orders over £40 |
|---|---|
| Delivery | Free delivery on orders over £40. Same-day delivery available in selected areas. |
| Returns | Returns accepted with receipt. Contact customer service for faulty or damaged goods. |
| Click & Collect | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal |
| Gift cards | Yes |
| Loyalty scheme | Bonus Card |
| Founded | 1970 |
| Headquarters | Deeside, Wales |
| Parent company | Iceland Foods Ltd (Private) |
| Stores | 900+ |
Iceland contact
- Website
- iceland.co.uk
- Phone
- 0800 328 0800
- Hours
- Monday-Saturday 8am-8pm, Sunday 9am-6pm
Iceland FAQs
What is the minimum spend for free Iceland delivery?
£40. Orders above that are delivered free, and some areas can get same-day delivery.
Can I collect an Iceland online order?
Yes, click and collect is offered, so you can pick up your groceries rather than having them delivered.
How do I return something to Iceland?
Returns are accepted with a receipt. For faulty or damaged goods, contact customer service on 0800 328 0800 first.
Who owns Iceland?
Sir Malcolm Walker, the founder, and chief executive Tarsem Dhaliwal own it; they returned it to British family hands in 2020. Head office is in Deeside, Wales.
