For retailers, networks & affiliate teams
An independent shopping-discovery channel that sends ready-to-buy shoppers to your store
Shopperazzi is a shopping-discovery and price-comparison site for the UK (shopperazzi.com/uk), operated by Datafly Ltd. It's a new site from the team behind The Virtual Mall, which has been helping UK shoppers find shops online since 1999.
Shoppers follow shops, brands and keywords to build a personalised feed of offers, voucher codes and sale prices, and compare prices for the same product across the retailers we track. We list retailers on merit, including many with no commercial relationship with us. Affiliate commission and retailers' fees fund the site. A fee pays for your content being on Shopperazzi, never for a better position: price comparisons are always ranked by price, and any paid placement is labelled “Sponsored”.
Two ways to work with us
Option 1
Your affiliate programme
Add Shopperazzi to your programme on your network. We take your products and offers from the network's feeds, and you pay commission only when we send you a sale.
Option 2
A fixed monthly fee, no commission
Send us your products, prices, offers and codes directly: by API, a CSV upload, or the product feed you already make for Google Shopping. We keep your prices up to date, and your new offers reach the shoppers who follow your shop.
You choose one: commission through your network, or a fixed fee. Never both.
Fixed-fee plans
Per month, plus VAT.
Small
For independent shops.
£99/month
- Up to 1,000 products
- Prices updated daily from your CSV or Google Shopping feed
- Your offers and voucher codes listed
- 1 featured offer at a time, labelled “Sponsored”
- Monthly report: views, clicks and followers
Medium
For growing retailers.
£299/month
- Up to 10,000 products
- Prices updated daily by CSV, feed or API
- Your offers and voucher codes listed
- 5 featured offers at a time, labelled “Sponsored”
- Featured in your category pages
- Monthly report: views, clicks and followers
Enterprise
For large retailers and brands.
from£999/month
- Unlimited products
- Prices updated through the day by API
- Your offers and voucher codes listed
- Featured offers, homepage and newsletter placements
- Sponsorship packages for sales events
- A named account manager and custom reporting
To start, email hello@shopperazzi.com with your shop's name and how you'd like to send your products.
How your store gets promoted
Price comparison
Product pages compare current prices for the same product across the retailers we track, ranked by price, with price history where we have it.
Deals & voucher codes
Offer and code pages for each retailer, showing key terms and expiry dates. Codes drop off our listings automatically when they expire.
Guides & gift ideas
Buying guides, gift guides and a sales calendar, built for organic search, with live product picks.
Opt-in alerts & gift tools
Price-drop emails sent only to shoppers who ask for them, plus gift lists and a free Secret Santa organiser where people save the products they'd like.
Advertising & sponsorship
Shopperazzi works like a social network for shopping: shoppers follow the shops and brands they like. You can reach them with clearly labelled placements:
Sponsored posts
Your deal in the feed, labelled “Sponsored”, never more than one in eight cards.
Sponsored stories
Your shop in the circles along the top of the feed.
Suggested shop
Shown to shoppers who follow shops like yours, to grow your followers.
Category and search spots
The top spot in a category or search, labelled “Sponsored”.
Event sponsorship
Black Friday, Christmas and the January sales, “brought to you by” your brand.
Newsletter and gift guides
A feature in our deal emails, or your products in a gift guide.
Ask us for rates and availability.
Our audience
Adult shoppers in the UK; nothing on Shopperazzi is aimed at children. Shopperazzi launched in 2026, and its visitors come from organic search, direct and returning visits, and the emails they've asked us to send.
Our compliance standards
No brand bidding or paid search. We never bid on your brand terms, trademarks or misspellings, and we don't run paid search or Shopping ads.
No cashback or incentives. We don't offer cashback, points, prize draws or any other reward for clicking or buying.
No adware or forced clicks. We don't run toolbars, adware or injected software, and nothing on our site clicks a link for anyone. We'll declare any browser extension to our networks before it launches.
No cookie stuffing or iframe tricks. Affiliate tracking starts only when someone clicks through to your store, via a server-side redirect. We don't drop affiliate cookies on page views, and we don't use iframes, pop-unders or hidden links.
No pay-to-rank in price comparison. Price comparisons are ranked by price, always. Paid placements are labelled “Sponsored”, and no payment changes a price, a “Cheapest” label or the order of a comparison.
No restricted products. We don't promote tobacco, nicotine, vaping or CBD products.
Codes used as intended. Our codes come from network feeds and retailers. If your programme terms restrict how codes are shown, tell us and we'll comply.
Pages with retailer links carry an affiliate disclosure near the top, and our full affiliate disclosure is linked from every page. Retailer links use rel="sponsored" and fire only on genuine clicks. Visitors in the UK and EU get a cookie banner with equal “Accept all” and “Reject all” buttons; everyone can change their choices at any time, and we honour Global Privacy Control (see our privacy policy).
Networks
Our team has worked with these networks for years through our sister site The Virtual Mall, and Shopperazzi is joining them directly:
- Awin
- CJ
- Impact
- Rakuten Advertising
- Partnerize
- TradeDoubler
- Skimlinks
- Sovrn Commerce
Retailers can also work with us directly. If you've received a programme application from Shopperazzi or The Virtual Mall, it's from us. Anything you need to verify, just ask.
Company details
- Operator
- Datafly Ltd
- Company no.
- 14411653 (England and Wales)
- Registered office
- 167–169 Great Portland Street, London W1W 5PF, United Kingdom
- VAT
- GB437689640
- Sites
- shopperazzi.com and thevirtualmall.co.uk
Talk to a human
Partnerships, programme approvals, feeds and creative: Neill Brookman, hello@shopperazzi.com
Shopperazzi is operated by Datafly Ltd, registered in England and Wales, company number 14411653. Registered office: 167–169 Great Portland Street, London W1W 5PF. VAT number GB437689640.