Color Wow

Products people come for

Sprays lead the range. Shoppers pick from Money Mist, Style on Steroids, an Xtra Large Bombshell volumising spray and the brand's best-known Dream Coat. Root Cover Up comes in powder form, and Insta-WOW is its dry shampoo. Washing and treatment products, Kale Cocktail among them, complete a wash-day routine. A separate Curl Wow range serves curly and wavy hair. Its five products run from a pre-wash detangler to a spray that bundles curls.

Formulas and sizes

Biochemist Dr Joseph Cincotta runs the in-house lab that develops each formula. According to the brand, more than 1,400 restricted ingredients are kept out. Another 70 are dropped because the brand links them to dull or altered hair colour. Many products come in travel and super sizes. Value sets and make-your-own bundles are sold too, and Subscribe + Save handles regular reorders.

Delivery and returns at a glance

• Evri carries standard parcels for £3.95, or free when you spend over £35
• Dispatch normally happens within 48 hours, and next-day Evri delivery is £5.95 on weekday orders before noon, excluding Sundays and bank holidays
• Change-of-mind returns must be unopened and sent within 30 days, as opened items are generally refused on hygiene grounds
• Return postage is yours to pay unless a product is faulty or wrongly described
• A damaged parcel should be reported by email within 48 hours