Riviera Travel
Riviera Travel is a UK tour operator based in Burton upon Trent, best known for river cruises and escorted tours. It also runs ocean and yacht cruises, rail journeys, walking holidays, UK tours and trips designed for solo travellers. Every holiday is protected by ABTA and ATOL, and it suits travellers who want an organised itinerary at a relaxed pace.
2 offersNewest deal 9th November 2026
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Our pick at Riviera Travel
Up to 20% off 2027 Holidays in Black Friday Sale
Why this one: The biggest saving of the 2 offers here. Picks follow these rules; nobody pays for them.
Riviera Travel offers2
Riviera Travel Black Friday 2026
Does Riviera Travel have a Black Friday sale in 2026?
Yes. Riviera Travel has 2 Black Friday offers live on Shopperazzi now, including “Up to 20% off 2027 Holidays in Black Friday Sale”. Black Friday is Friday 27th November and Cyber Monday is Monday 30th November.
Is it really a Black Friday price? Open any Riviera Travel product to see the lowest price we've tracked for it, so you can tell a real Black Friday price from a normal one.
More ways to save at Riviera Travel
- NHS discountRiviera Travel offers a 10% discount to those working in the NHS and healthcare services.
- Military discountRiviera Travel offers a 10% discount to those in the armed forces.
- Join Recommend a FriendBoth the referrer and the friend receive 10% off a new booking.
About Riviera Travel
Choosing a holiday
River cruises follow Europe's big waterways, among them the Danube, Rhine, Seine, Douro, Rhône and Moselle, with the Nile and Mekong further afield. Escorted tours handle the planning on land, in European countries such as France, Germany, Portugal and Iceland as well as worldwide. Ocean and yacht cruises offer a smaller-scale way to see a coastline. Solo holidays are arranged for people travelling on their own.
Peace of mind
All holidays carry ABTA and ATOL financial protection. Under its Happiness Guarantee, a guest who isn't enjoying the trip by the second day can return home and get a full refund. A UK-based team can be reached 24/7 while you're away, and there is a price promise. River cruises are covered by a River Cruise Assurance policy, which explains what happens if river conditions or mechanical faults disrupt a sailing.
Booking and paying
Book online, by phone with the Reservations Team or through a travel agent. Online bookings are confirmed once any flights have been secured. All payments are in pounds sterling, by Visa, Mastercard, American Express or Direct Debit. NHS, military, social care and teaching staff can get a discount, often via Blue Light Card, and a Recommend a Friend scheme rewards referrals. To change or cancel, contact customer service.
Sustainability at Riviera Travel
Riviera Travel is dedicated to responsible travel, ensuring operations are ethical and sustainable. They focus on genuine impact, avoiding greenwashing, and influencing partners to protect the world for future generations. Their approach is guided by a solid Environment, Social and Governance (ESG) strategy, aiming to give back to the destinations they visit while maintaining guest experience.
Riviera Travel FAQs
Where is Riviera Travel based?
Its head office is in Burton upon Trent in the UK, and its customer support team is UK-based and available 24/7.
Can I book a Riviera Travel holiday through a travel agent?
Yes. As well as booking online or with its own Reservations Team, Riviera Travel sells holidays through travel agents.
What happens if a river cruise is disrupted?
Riviera Travel's River Cruise Assurance policy explains how it handles problems such as river conditions or mechanical faults, and what compensation may apply.
Which payment methods does Riviera Travel accept?
Payments are taken in pounds sterling by Visa, Mastercard, American Express or Direct Debit. Bank transfer and cheque are also listed as options.
How do I change or cancel my holiday?
Contact Riviera Travel's customer service team. They handle changes and cancellations to existing bookings and can explain the terms that apply to yours.