Purple Brand
Purple Brand is a New York denim label selling men's and women's jeans in numbered fits from P001 skinny to P018 wide, plus tees, sweatshirts, outerwear and accessories.
12on sale162productsUpdated 6th October 2026
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About Purple Brand
Purple Brand, styled PURPLE, is a denim label co-founded in Vancouver by a circle of friends including Luke Cosby and Rob Lo, according to a Cool Hunting interview. It opened a 10,000-square-foot headquarters in SoHo, New York, in November 2022 and ships worldwide from the United States. Shoppers in the UK can check out in pounds.
What Purple Brand sells
- Men's and women's jeans in numbered fits: P001 skinny, P004 flare, P005 slim straight, P011 straight leg and P018 wide
- Tees and shirts, sweatshirts, shorts, trousers, outerwear and matching sets
- Accessories including eyewear, footwear, hats, socks, belts, jewellery, bags and scarves
- A kidswear line and seasonal capsules such as the PURPLE x Antonia Milano collaboration
Cosby told Cool Hunting in 2023 that about four in five of the jeans the brand sold were skinny fits, with the 001 skinny in black as the usual starting point, and that its denim comes mostly from long-established family factories in China and Italy.
Delivery and returns
Every order leaves the United States with tracking after 1 to 2 business days of processing. For UK addresses, shipping fees and estimated import duties are shown at checkout; in countries where duties cannot be prepaid, they are collected before delivery. Within the US, ground shipping is free on orders over $200. PO boxes and APO/FPO addresses are not served.
Full-price clothing can be returned within 14 days of delivery if it is unworn, unwashed and still tagged, and the original shipping charge is not refunded. International returns need authorisation by email first and use a prepaid DHL label whose cost comes out of the refund; exchanges are not available outside the US. Pieces reduced by 35% or more and underwear cannot be returned. Inspection of a return takes up to 10 business days before the refund is issued.
Purple Brand quick facts
| Delivery | Ships from the US with tracking after 1-2 business days of processing. UK: shipping fee and estimated duties calculated at checkout. US: free ground shipping over $200 (3-5 business days). No PO boxes or APO/FPO addresses. |
|---|---|
| Returns | Return full-price clothing within 14 days of delivery, unworn, unwashed and tagged. International returns: email [email protected] for authorisation; prepaid DHL label deducted from the refund; no exchanges. Items reduced 35% or more and underwear not returnable; original shipping not refunded. |
| International shipping | Yes |
| Gift cards | Yes |
| Headquarters | New York City |
Purple Brand contact
- Website
- purple-brand.com
Purple Brand FAQs
How much does Purple Brand charge to ship to the UK?
Purple Brand calculates UK shipping fees and estimated import duties at checkout, where they are shown in pounds before payment. Orders leave the United States with tracking after 1 to 2 business days of processing.
What is the Purple Brand returns policy?
Full-price clothing can be returned within 14 days of delivery if unworn, unwashed and tagged. International returns need email authorisation and use a prepaid DHL label that is deducted from the refund. Pieces reduced by 35% or more cannot be returned.
Who founded Purple Brand?
Purple Brand was started in Vancouver by a group of friends including industry veterans Luke Cosby and Rob Lo, according to Cool Hunting. The label later opened a 10,000-square-foot headquarters in SoHo, New York, in November 2022.
What jean fits does Purple Brand make?
Purple Brand names its denim fits by number: P001 skinny, P004 flare, P005 slim straight, P011 straight leg and P018 wide. Co-founder Luke Cosby told Cool Hunting that the 001 skinny in black is the usual entry point.
Can Purple Brand orders be exchanged?
Only US orders can be exchanged, through the self-service returns portal once the original item reaches the warehouse. International customers send the item back for a refund and place a new order for the size or style they want.
Where are Purple Brand jeans made?
Purple Brand's co-founder told Cool Hunting in 2023 that its denim is made mostly in China and Italy, at family factories run across generations. One of the Chinese factories has been operating for more than a century.
How do shoppers contact Purple Brand?
Purple Brand's customer care team uses [email protected], which is also the address for starting an international return. The site has a help centre and contact page, and US returns are booked through a self-service portal.