Primally Pure
Primally Pure is a natural skincare brand from Murrieta in Southern California. It began on Primal Pastures, the regenerative livestock farm run by founder Bethany McDaniel's family. Its earliest products were sold from the farm stand in 2014. Tallow features in many formulas, and ingredients are sourced organic, wildcrafted or from regenerative farming where possible. It suits shoppers after plant- and animal-based body care who don't mind ordering from the US.
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About Primally Pure
Across the range
Deodorant is the bestseller, with the brand reporting more than half a million sold in 2020. For the bathroom there are bar soaps, liquid hand soap and body wash, along with body butter in a whipped texture, oils and polishes. For the face, look for balms, mists, masks, serums and cleansers. Bundled routines target three skin types: dry, oil-rich or prone to acne. Sun protection comes from tallow too, as an SPF 30 tinted serum and an SPF 15 tint for lips and cheeks. There is a small baby line, and for the home, candles and room sprays sit next to lip balms.
Packaging and sourcing
Packaging is glass, aluminium or pulp, chosen to be recyclable or compostable. Empty containers can go back through a Pact Collective scheme, which has run since 2023 and gives old packaging a second life. A share of the ingredients is grown on the brand's own farm, close to its offices.
Ordering to the UK
Weekday orders usually ship within two days; in peak periods, allow 3 to 5 business days for dispatch. For a UK address, checkout adds the shipping charge plus duties and taxes, so the total includes import costs. As a guide, express air courier for one lip balm to London was quoted at £25.00, with delivery in 2 to 4 days. You have 60 days to return or exchange using the online returns portal, and the brand does not charge for return postage. Worry-Free Purchase is an extra-cost add-on at checkout that covers lost, stolen or damaged parcels.
Sustainability at Primally Pure
Primally Pure says it packs products in compostable pulp, recyclable glass and aluminium and has run a packaging collection programme with Pact Collective since 2023.
Primally Pure quick facts
| Delivery | UK: rates, duties and taxes calculated at checkout (test: express air courier £25.00, 2 to 4 days). US: standard $8, 7 to 10 business days after processing, free over $65; expedited $15. Dispatch within 48 hours Monday to Friday (3 to 5 business days at peak). Ships internationally. |
|---|---|
| Returns | Return or exchange within 60 days of purchase via the self-service returns portal; the refund policy says return shipping is not charged. Orders older than 60 days: email [email protected]. Optional paid Worry-Free Purchase package protection can be cancelled within 24 hours. |
| International shipping | Yes |
| Headquarters | Murrieta, California |
Primally Pure contact
- Website
- primallypure.com
Primally Pure FAQs
Is it expensive to ship Primally Pure to the UK?
It can be. A quote for posting one lip balm to London by express air courier came to £25.00. Duties and taxes are added at checkout.
How long do I have to return a Primally Pure order?
You have 60 days from purchase. Start a return or exchange in the online portal; the brand doesn't charge for sending items back.
Does Primally Pure make sunscreen?
Yes. There is an SPF 30 tinted serum for the face and an SPF 15 tint for lips and cheeks, both made with tallow.
How do I get in touch with Primally Pure?
Email [email protected], use the website's live chat, or fill in a contact form. The team handles order and product questions.