NYDJ
NYDJ is short for Not Your Daughter's Jeans, a California label founded in 2003 around jeans that flatter. Its UK site sells women's denim plus tops, knitwear, jackets and trousers. The draw is Lift Tuck Technology, an inner panel designed to smooth the tummy and lift the rear. It suits women who want a shaping fit without giving up comfort. UK orders over £75 ship free.
12on sale286productsUpdated 21st October 2026
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More ways to save at NYDJ
- Student discountNYDJ offers a 25% student discount via Student Beans and ID.me.
- NHS discountNurses, hospital employees, and medical providers are eligible for a 25% discount through ID.me.
- Military discountMilitary personnel (Active Duty, Inactive Reserves, National Guard, Veteran, Retiree) are eligible for a 25% discount through ID.me.
- Join NYDJ RewardsMembers earn points for purchases and other activities to redeem for discounts. Please note, the program is currently open to U.S. residents only.
- Free delivery over £75Top your basket up past £75 and delivery costs nothing.
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About NYDJ
Denim first
Jeans are the heart of the range, in straight-leg, bootcut and skinny cuts, plus jeggings for an easier fit. Stretch fabrics keep them comfortable, and the Lift Tuck panel is built into the denim and trousers. Outside jeans, there are blouses, tops, knitwear, jackets and tailored trousers that pair with them for work or weekends.
Getting the size right
NYDJ deliberately cuts its jeans slightly small, because that helps the slimming effect. If you sit between two sizes, the brand suggests going up one. Its size guide is the place to start, especially if you are new to the label.
Ordering from NYDJ UK
- Standard delivery takes three to five working days and is free on orders over £75.
- International shipping is available.
- UK customers can return unworn items with tags attached free of charge within 28 days.
- Checkout takes Visa, Mastercard, American Express, PayPal and Klarna.
- Students can verify through Student Beans or ID.me for a discount. NHS and healthcare workers and military personnel can use ID.me.
- Customer service is handled by email.
NYDJ is owned by Maybrook Capital Partners, and its clothes also appear in department stores and boutiques.
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NYDJ quick facts
| Free delivery | On orders over £75 |
|---|---|
| Delivery | Free UK delivery on orders over £75. Standard delivery 3-5 working days. |
| Returns | 28-day returns on unworn items with tags. Free returns for UK customers. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Loyalty scheme | NYDJ Rewards |
| Founded | 2003 |
| Headquarters | California, USA |
| Parent company | Maybrook Capital Partners |
| Stores | Distributed through department stores and boutique |
NYDJ contact
- Website
- nydj.uk
- Hours
- Mon-Fri 9am-5pm
NYDJ FAQs
Should I size up in NYDJ jeans?
Often, yes. NYDJ sizes its jeans a little small to help the slimming effect. If you fall between two sizes, the larger one is usually the better choice.
How long does NYDJ UK delivery take?
Standard delivery takes three to five working days. It is free on orders over £75, and the brand ships internationally as well.
Can I return NYDJ clothes for free?
Yes, for UK customers. Items need to go back within 28 days, unworn and with their tags still attached.
Is there a student or NHS discount at NYDJ?
Yes. Students can verify through Student Beans or ID.me, while NHS staff, other healthcare workers and military personnel verify through ID.me.
