
Blue Vanilla
Blue Vanilla is a London-based womenswear label selling affordable, easy-to-wear clothes online. Its motto, "Never get bored of new", sums up the approach: a UK design team adds fresh styles often. It suits women who like to update their wardrobe regularly with trend pieces and everyday staples without spending heavily.

Example: Diamond Quilted Cord Collar Coat
Our pick at Blue Vanilla
Up to 70% off women's dresses, tops, jumpers and coats in the sale
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Blue Vanilla offers2
Up to 70% off women's dresses, tops, jumpers and coats in the sale
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About Blue Vanilla
What's on the rails
Dresses are a big part of the range, from occasion styles to easy day dresses. Jumpsuits, tops and knitwear sit alongside trousers, skirts, and coats and jackets for colder months. The mix covers current seasonal trends, reliable basics and a handful of statement pieces. The brand says it focuses on flattering cuts and fabrics chosen to wear well, while keeping prices low.
Shopping from the UK and abroad
Blue Vanilla designs its collections in the UK and ships to more than 150 countries. That makes it an option for gifts sent overseas. Returns are accepted on unworn items in their original packaging; check the timescale on the website before ordering. Checkout takes Visa, Mastercard and PayPal, and Klarna is offered for spreading the cost. Questions go to the customer care team by email.
Who it suits
The label suits shoppers who want new outfits often and like a varied mix of dresses and separates. Because new designs land frequently, it rewards regular browsing. Shopperazzi lists Blue Vanilla's current products and delivery details here.
Blue Vanilla quick facts
| Delivery | Free next-day UK delivery via Royal Mail Tracked 24 on orders placed before 2pm. |
|---|---|
| Returns | Returns accepted on unworn items in original packaging. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, PayPal, Klarna |
| Founded | 2013 |
| Headquarters | UK |
Blue Vanilla FAQs
Does Blue Vanilla deliver outside the UK?
Yes. Blue Vanilla ships to more than 150 countries, so it can send orders to many destinations abroad.
What can I return to Blue Vanilla?
Unworn items in their original packaging can be returned. Check the website for the current returns window and process.
How do I contact Blue Vanilla?
Customer care is handled by email, at [email protected], for any questions about an order.
Can I pay with Klarna?
Yes, Klarna is available at checkout, as well as Visa, Mastercard and PayPal payments.












