
Pink Vanilla
Pink Vanilla is an East London women's fashion brand launched in 2019, with designs that borrow from street style, pop culture and Gen Z trends. Its dresses, tops, knitwear and loungewear lean bright and playful. Beyond the website, the clothes appear in its own shops in the UK and Ireland and in some New Look stores.

Example: Stone Crop Fur Jacket
Our pick at Pink Vanilla
Up to 80% off coats and jackets in the sale
Why this one: The biggest saving of the 2 offers here. Picks follow these rules; nobody pays for them.
Pink Vanilla offers2
On sale at Pink Vanilla11
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All productsMore ways to save at Pink Vanilla
- Student discountPink Vanilla offers a 15% student discount online through UNiDAYS and Student Beans, and a 10% student discount in their physical stores upon presentation of a valid ID.
- NHS discountPink Vanilla offers a 15% NHS discount.
- Join Reward ProgramEarn points with every purchase; 100 points are equivalent to $1.
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Follow Pink Vanilla and its new codes, offers and price drops land in your feed. Save any deal to come back to it.
About Pink Vanilla
What's on the rails
- Dresses for nights out and easy daytime wear
- Tops, knitwear and loungewear
- Jeans, skirts and trousers
- Outerwear to layer over the lot
Bold colours and playful prints run through most collections, and fresh pieces arrive regularly.
Shops and stockists
If you'd rather try before you buy, Pink Vanilla has its own stores in centres such as Bluewater, Lakeside and Meadowhall. Selected New Look branches stock the brand as well. Students get a discount online through UNiDAYS or Student Beans, and in stores by showing valid ID. The Reward Program adds points to every purchase.
Delivery, returns and packaging
Online orders are delivered within the UK; international shipping isn't offered. Returns are accepted, but read the policy on the website for the window and conditions. Payment is by Visa, Mastercard, PayPal or Klarna. Packaging uses 99% recycled plastic, dispatch has been paperless since 2024, and orders leave a single warehouse to cut the carbon footprint. Questions go to the customer service team by email.
Sustainability at Pink Vanilla
99% recycled plastic packaging. Paperless dispatch since 2024. Single warehouse to reduce carbon footprint.
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Pink Vanilla quick facts
| Delivery | UK delivery available. Also at New Look stores. |
|---|---|
| Returns | Returns accepted - check website for policy |
| Payment methods | Visa, Mastercard, PayPal, Klarna |
| Loyalty scheme | Reward Program |
| Founded | 2019 |
| Headquarters | East London, England |
| Parent company | Blue Vanilla Clothing Limited |
| Stores | Online + New Look + stockists |
Pink Vanilla contact
- Website
- pinkvanilla.com
- Hours
- Not available for general customer service; opening times are provided for individual store locations.
Pink Vanilla FAQs
Can I shop Pink Vanilla in person?
Yes. It runs its own stores in the UK and Ireland, including Bluewater, Lakeside and Meadowhall, and some New Look branches carry it.
Does Pink Vanilla deliver abroad?
No. Online orders are delivered within the UK, and international shipping isn't currently offered.
Can I spread the cost of an order?
Yes. Klarna is available at checkout for online orders, alongside Visa, Mastercard and PayPal.
How green is the packaging?
Pink Vanilla says its packaging is 99% recycled plastic, and it has sent orders out without paper since 2024.















