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MUA Store

MUA Store

MUA Store is the online home of MUA Makeup Academy, a UK beauty brand known for keeping makeup affordable. Every product is vegan and cruelty-free, with Leaping Bunny approval to back that up. The shop covers face, eyes, lips and nails, plus brushes. It is a sensible stop for anyone building a first kit or replacing everyday basics on a budget.

75productsUpdated 21st October 2026

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More ways to save at MUA Store

  1. Student discountMUA offers a student discount of 10% off orders. Students can apply by providing a valid student ID from a recognised university or college. MUA products sold at Superdrug also offer a 10% student discount.
  2. Military discountMUA Makeup Academy offers a 'Veterans Discount Code' which can provide up to 20% off. Details on application for active personnel are not explicitly stated.
  3. Join MUA REWARDSMembers can earn points every time they shop and redeem these points for exclusive rewards.
  4. Free delivery over £20Top your basket up past £20 and delivery costs nothing.
  5. Gift cardsAvailable if you're buying for someone else.

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About MUA Store

What's on the shelves

Face products take up a big share of the range: foundations, primers, concealers and powders, then bronzers, blushers and highlighters. Colour correctors and cleansing balms sit alongside them. For eyes, expect eyeshadows, mascara, liners, brow products and false lashes. Lip choices run from lipstick and gloss to liners, oils and balms. Nail colours and a set of brushes and tools round things off.

The ethics in brief

MUA products are talc-free, and the brand says it sources palm oil and mica responsibly. Its imagery uses minimal retouching and shows products on real skin, which helps when judging shades online.

Ordering and returns

- Royal Mail 48 Tracked handles UK delivery, free once you spend £20.

- Unused, sealed products can be returned within 30 days.

- Email replies usually land within 48 working hours on weekdays.

- Payment includes Visa, Mastercard, PayPal and Klarna.

- MUA REWARDS members collect points as they shop.

- Students and qualified makeup artists can apply for discounts.

- Gift cards are sold too.

Shopperazzi tracks MUA products and delivery details next to other beauty shops.

Sustainability at MUA Store

Cruelty-free makeup not tested on animals.

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MUA Store quick facts

Free deliveryOn orders over £20
DeliveryUK delivery available. Free delivery on qualifying orders.
Returns30-day returns on unused, sealed products.
International shippingYes
Payment methodsvisa, mastercard, paypal, klarna
Gift cardsYes
Loyalty schemeMUA REWARDS
Founded2009
HeadquartersUnited Kingdom
Parent companyFB Beauty Ltd.
Stores0

MUA Store FAQs

Is MUA makeup vegan?

Yes. Every MUA product is vegan as well as cruelty-free, and the brand carries Leaping Bunny approval.

How much do I need to spend for free delivery?

UK orders over £20 ship free with Royal Mail 48 Tracked. Smaller baskets show the delivery charge at checkout.

Can I return makeup I've opened?

Returns are accepted within 30 days for unused, sealed products only. Opened items fall outside that policy, so check shades carefully before you break a seal.

Does MUA Store have a discount for makeup artists?

Yes. Qualified makeup artists can get a professional discount, and students can claim one with a valid ID from a recognised university or college.

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