Ayu Cosmetics
Ayu Cosmetics is an Irish make-up and skincare brand, founded in 2015 by make-up artist Suzie O'Neill. Every product is vegan and cruelty-free. The range covers base, cheek, eye and lip make-up, professional brushes and a natural skincare line called Ayu Skin. UK orders are shipped from Ireland, and gift cards are available.
2offers5on sale50productsNewest deal 4th May 2026
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Example: Instant Undereye Concealer Set
Our pick at Ayu Cosmetics
Concealer & Concealer Brush Bundle Sale price £32.00 - Ayu Cosmetics UK
Why this one: The best of the 2 offers here. Picks follow these rules; nobody pays for them.
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More ways to save at Ayu Cosmetics
- Student discountAyu Cosmetics provides a 15% student discount via XO Student Discounts for UK students. US college and university students can also access a discount verified through SheerID.
- NHS discountNHS and healthcare workers in the UK can receive a 15% discount on Ayu Cosmetics products through Health Service Discounts.
- Military discountAyu Cosmetics offers a military discount to active, veteran, retired, and reservist US Army, Navy, Air Force, Marines, Space Force, and Coast Guard personnel, verified via a third-party service.
- Join Ayu RewardsJoin 'Ayu Rewards' to earn points on purchases, reviews, social media engagement, and birthdays. Get 100 points (£5 discount) upon signing up, redeemable on all products.
- Gift cardsAvailable if you're buying for someone else.
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About Ayu Cosmetics
The make-up range
Base products include foundations, concealers and powders. Blush, bronzer and highlighter add colour, and the eye range has eyeshadows, mascaras, brow products and liners. Lips are covered by glosses, lipsticks and balms. Suzie's Signature Eye Shadow Palette and the buffer foundation brush draw strong customer reviews, and the blush, bronze and highlight palettes are award winners. Brushes can be bought singly or in sets.
Ayu Skin
Ayu Skin is the skincare side of the brand, made with natural ingredients and aimed at healthy, radiant skin. It follows the same vegan, cruelty-free standards as the make-up. It suits shoppers who want their skincare and make-up from one vegan brand.
Buying from Ireland
Ayu ships UK orders from Ireland, and current rates and delivery times are listed on its website. Returns follow consumer protection law; contact customer service to arrange one. Payment is by Visa, Mastercard or PayPal. UK students can get a discount through XO Student Discounts, and NHS staff through Health Service Discounts. The Ayu Rewards scheme awards points for purchases, reviews and birthdays.
Sustainability at Ayu Cosmetics
<p>All Ayu products are 100% vegan, supporting cruelty-free beauty practices.</p>
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Ayu Cosmetics quick facts
| Delivery | <p>UK delivery available. Check website for current shipping rates and delivery times.</p> |
|---|---|
| Returns | <p>Returns accepted in accordance with consumer protection laws. Contact customer service for return requests.</p> |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, PayPal |
| Gift cards | Yes |
| Loyalty scheme | Ayu Rewards |
| Founded | 2015 |
| Headquarters | Ireland |
| Parent company | Ayu Cosmetics |
| Stores | Online only |
Ayu Cosmetics FAQs
Who founded Ayu Cosmetics?
Make-up artist Suzie O'Neill started Ayu in Ireland in 2015. The brand is still Irish-owned and focuses on vegan make-up and skincare.
How do I return something to Ayu?
Returns are handled in line with consumer protection law. Contact Ayu's customer service team to start a return request.
Does Ayu have a loyalty scheme?
Yes. Ayu Rewards gives points on purchases, product reviews and birthdays, and new members receive points just for signing up.
Is there an Ayu student discount in the UK?
Yes. UK students can verify through XO Student Discounts to get money off. NHS workers have a separate scheme through Health Service Discounts.
How can I pay at Ayu Cosmetics?
Ayu accepts Visa and Mastercard cards as well as PayPal, and gift cards are sold on its website.
