e.l.f. cosmetics
e.l.f. cosmetics is an American beauty brand, founded in 2004, that sells budget-friendly makeup and skincare to UK shoppers through its own site. The name stands for Eyes, Lips, Face, which sums up the range. Every product is vegan and cruelty-free with Leaping Bunny approval, making it an easy pick for anyone avoiding animal testing.
Example: Luminous Putty Bronzer 300214
Our pick at e.l.f. cosmetics
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e.l.f. cosmetics offers5
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More ways to save at e.l.f. cosmetics
- Student discountStudent discount available via partner platforms
- NHS discountNHS staff and healthcare professionals can enjoy a 25% discount on e.l.f. Cosmetics orders, typically on orders over £30. This discount can be accessed by signing up or logging into GoCertify.
- Military discountVeterans and military personnel can receive a 25% discount on e.l.f. Cosmetics orders, usually on orders over £30. Eligibility is confirmed through GoCertify.
- Join Beauty SquadPoints on every purchase, birthday gift, exclusive offers, early access to new products, and free shipping rewards
- Free delivery over £25Top your basket up past £25 and delivery costs nothing.
- Gift cardsAvailable if you're buying for someone else.
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About e.l.f. cosmetics
Makeup and skincare to browse
Face products are a strong suit, with foundations, concealers and primers. For eyes there are shadow palettes, and lips get long-lasting lipsticks and other colour. A skincare line sits alongside the makeup for prepping and caring for skin.
Ethics and packaging
Nothing in the range contains animal-derived ingredients, and the brand does not test on animals at any stage. Its Project Unicorn work strips back excess packaging to cut waste.
Ordering from the UK site
Delivery is free once an order passes £25, and standard shipping takes three to five working days. Unused items in their original packaging can be returned within 30 days. Pay with Visa, Mastercard, American Express, PayPal or Apple Pay. Gift cards are sold, and the Beauty Squad loyalty scheme earns points, birthday gifts and early access to launches. Discounts for students, NHS workers and the armed forces are available via partner platforms. Shopperazzi lists e.l.f. products and any current offers here.
Sustainability at e.l.f. cosmetics
100% vegan and cruelty-free. Committed to clean beauty free from harmful ingredients.
e.l.f. cosmetics quick facts
| Free delivery | On orders over £25 |
|---|---|
| Delivery | Free delivery on orders over £25. Standard delivery 3-5 working days. |
| Returns | Returns accepted within 30 days. Items must be unused in original packaging. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal, Apple Pay |
| Gift cards | Yes |
| Loyalty scheme | Beauty Squad |
| Founded | 2004 |
| Headquarters | Oakland, California, USA |
| Parent company | e.l.f. Beauty, Inc. |
| Stores | Thousands of retail locations globally |
e.l.f. cosmetics contact
- Website
- elfcosmetics.co.uk
- Phone
- 0845 6788 818
- Hours
- Contact via email
e.l.f. cosmetics FAQs
Where is e.l.f. cosmetics based?
The brand belongs to e.l.f. Beauty, Inc., headquartered in Oakland, California. UK customers shop through elfcosmetics.co.uk, which also ships internationally.
How long does e.l.f. delivery take in the UK?
Standard delivery takes three to five working days. Orders worth more than £25 qualify for free delivery.
Can I return e.l.f. makeup?
Yes, within 30 days, provided the products are unused and still in their original packaging. Used products don't meet that condition, so choose shades with care.
Does e.l.f. reward repeat customers?
Yes, through Beauty Squad. Members earn points on purchases, get a birthday gift and see new products before general release.
