James Wellbeloved
James Wellbeloved makes natural dog and cat food, sold through pet shops and direct from its own website. The brand dates from 1992, when its founder began making food for two poorly boxer dogs. Recipes are hypoallergenic and avoid artificial colours, flavours and preservatives, which matters to owners of pets with sensitive stomachs.
6on sale61productsUpdated 12th October 2026
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More ways to save at James Wellbeloved
- Student discountJames Wellbeloved offers student discounts on their range of natural pet food.
- NHS discountJames Wellbeloved offers NHS/healthcare worker discounts, including 15% off everything plus free next day delivery through Health Service Discounts.
- Join Loyalty ProgrammeEarn 1 point for every £1 spent (100 points = £5 credit). Receive 50 bonus points for creating an account and 50 for adding a pet's profile. Redeem points for discounts on www.wellbeloved.com (min 100 points, min order £25). Points expire after 12 months of account inactivity.
- Free delivery over £25Top your basket up past £25 and delivery costs nothing.
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About James Wellbeloved
Finding the right recipe
Start with life stage. There are recipes for puppies and juniors, kittens, adults and seniors, in dry food and wet pouches, plus treats. Then narrow by need: grain-free, light recipes for weight control, high protein, superfoods or the plant-based Plant Power line. Protein choices include lamb, turkey, duck, fish and chicken, which helps if your pet reacts to one in particular.
How the brand works
James Wellbeloved runs on a 'Powered by Nature' idea, using natural, wholesome ingredients and complete, balanced recipes. It is now owned by Mars, Incorporated, though the range still grows out of that original focus on gentle food.
Ordering online
Delivery in the UK is free on orders over £25. If you buy the same food regularly, Subscribe & Save sets up repeat deliveries so you don't run out. The Loyalty Club earns points on purchases. Unopened bags can be returned within 14 days, so keep a bag sealed until you know your pet will eat it. Payment options are Visa, Mastercard, PayPal and Apple Pay, and customer service is reachable by phone or email.
Sustainability at James Wellbeloved
James Wellbeloved is committed to using natural, wholesome ingredients, reflecting a philosophy powered by nature and a focus on quality sourcing for their pet food.
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James Wellbeloved quick facts
| Free delivery | On orders over £25 |
|---|---|
| Delivery | <p>Free UK delivery on orders over £25. Subscribe and save on regular deliveries.</p> |
| Returns | <p>14-day returns on unopened bags.</p> |
| Payment methods | Visa, Mastercard, PayPal, Apple Pay |
| Loyalty scheme | Loyalty Programme |
| Founded | 1992 |
| Headquarters | UK |
| Parent company | Mars, Incorporated |
| Stores | Online and pet shops |
James Wellbeloved contact
- Website
- wellbeloved.com
- Phone
- 0800 731 2301
- help@wellbeloved.com
- Hours
- Monday to Friday between 9 am and 5 pm (excluding Bank Holidays)
James Wellbeloved FAQs
Can I return pet food to James Wellbeloved?
Unopened bags can be returned within 14 days. Keep the bag sealed until you are sure you want to keep it.
Is delivery free from James Wellbeloved?
UK orders over £25 qualify for free delivery from the James Wellbeloved website.
Who owns James Wellbeloved?
James Wellbeloved is part of Mars, Incorporated. The brand itself began in 1992 with food made for two poorly boxer dogs.
Does James Wellbeloved make food for older pets?
Yes. There are senior recipes for both dogs and cats, alongside puppy, junior, kitten and adult food in dry and wet formats.
