IDEAL OF SWEDEN
IDEAL OF SWEDEN is a Swedish accessories label from Norrköping, founded in 2013, that treats a phone case as part of an outfit. Its UK shop sells cases sized for named iPhone and Samsung Galaxy models. Bags, watch bands and small add-ons such as straps, wristlets and card holders sit alongside. The pieces are designed to be combined, so a case, strap and bag can match.
Our pick at IDEAL OF SWEDEN
60% off mirror phone cases in the Deal of the Month
Why this one: The only one live right now. Picks follow these rules; nobody pays for them.
IDEAL OF SWEDEN offers1
More ways to save at IDEAL OF SWEDEN
- Student discountStudent discount available through Student Beans
- Join CLUB IDEALCLUB IDEAL members earn 10 bonus points per EUR spent, receiving a €5 voucher for every 1,000 points. Vouchers are valid for 6 months, and members also get access to exclusive offers.
- Gift cardsAvailable if you're buying for someone else.
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About IDEAL OF SWEDEN
What's in the range
Cases are the core product, cut for recent iPhones right back to the iPhone 6/6s and for Samsung Galaxy phones. Many are built to work with magnetic and MagSafe accessories. Around them sit screen protectors, phone rings and holders, plus straps and wristlets that attach to a case. Bags and watch bands share the same look, which is the thinking behind the brand's 'Mix & Style' idea.
Who it suits
It suits shoppers who want their phone to match a bag or a watch rather than hide in a plain cover. Because every case is made for specific handsets, check that the product page lists your exact model before you order. Shopperazzi lists the brand's current range, so you can browse designs before heading to the shop.
Before you order
- Delivery: fast UK shipping, with an express option for urgent orders. International shipping is available.
- Returns: 14 days, items in original condition; return postage is at your cost.
- Warranty: one year against manufacturing defects.
- Payment: Visa, Mastercard, American Express, PayPal, Klarna or Apple Pay.
- Extras: gift cards, the free CLUB IDEAL points scheme and a student discount through Student Beans.
Sustainability at IDEAL OF SWEDEN
Products combine Scandinavian design with sustainable eco-friendly production practices.
Shop IDEAL OF SWEDEN by category
IDEAL OF SWEDEN quick facts
| Delivery | Fast UK delivery available. Express shipping options for urgent orders. |
|---|---|
| Returns | 14-day return and refund policy on all purchases |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal, Klarna, Apple Pay |
| Gift cards | Yes |
| Loyalty scheme | CLUB IDEAL |
| Founded | 2013 |
| Headquarters | Sweden |
| Parent company | Altor Equity Partners |
| Stores | Online only |
IDEAL OF SWEDEN contact
- Website
- idealofsweden.co.uk
- Hours
- Mon-Fri 9am-5pm CET
IDEAL OF SWEDEN FAQs
Is IDEAL OF SWEDEN a UK company?
No. The brand comes from Norrköping in Sweden, where it started in 2013, and Altor Equity Partners owns it. It trades online only and ships to the UK and other countries.
Who pays for postage on a return?
You do. IDEAL OF SWEDEN accepts returns within 14 days if items are in their original condition, but the cost of sending them back is yours.
Can I pay with Klarna or Apple Pay?
Yes. Both are offered at checkout, alongside Visa, Mastercard, American Express and PayPal. Gift cards are also sold if you are buying for someone else.
Is there a points scheme for regular buyers?
CLUB IDEAL is free to join and earns points on each purchase. Students can also get a discount through Student Beans.
