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tru diamonds
tru diamonds is a British jewellery brand that sells sparkling stones made in a lab rather than mined. Its stones are diamond simulants, designed to look like natural diamonds for far less money. They are set in 9ct gold, 18ct gold or sterling silver. Engagement rings are the headline product. The brand dates from 2009, trades online only and belongs to Monark Global Ltd.
7voucher codes4,989productsNewest deal 19th February 2026
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More ways to save at tru diamonds
- Student discountTru Diamonds offers student discounts via Student Beans, including up to 44% off sale items and 15% off when signing up.
- Join Tru-Rewards ClubMembers earn points for purchases (£1 spent = 1 point), account creation, anniversary gifts, birthday bonuses, reviews, and social media follows. Points can be redeemed for discounts (£25 off for 500 points, up to £100 off for 2000 points). The programme has tiered benefits (Silver, Gold, Platinum, Diamond) based on lifetime spend, offering different point multipliers.
- Free delivery
- Gift cardsAvailable if you're buying for someone else.
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About tru diamonds
Rings and fine jewellery
Engagement rings come in classic solitaire and halo styles, among other settings. Away from proposals, the shop sells necklaces, earrings, bracelets and dress rings for daily wear or occasions. Every piece uses the brand's own Tru-Diamonds stones. Choosing between silver and the two gold options changes the look and the price, so compare the metal before you settle on a design.
Why people choose simulants
Lab-created stones avoid the mining question altogether, which matters to buyers worried about conflict stones or environmental damage. The brand backs its gems and mountings with a lifetime warranty. The brand says it has more than 100,000 customers in the UK. Its Tru-Rewards Club lets points build up on purchases.
Delivery, returns and payment
UK delivery is listed as free, with an express option for tighter timings and shipping to other countries. There is a 30-day returns window, and pieces must come back unworn in their original packaging. Payment can be made by Visa, Mastercard, American Express, PayPal or Klarna, and gift cards are available. Students can verify through Student Beans for a discount.
Sustainability at tru diamonds
tru diamonds offers a sustainable alternative to mined diamonds with their lab-created simulant stones.
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tru diamonds quick facts
| Free delivery | On all orders |
|---|---|
| Delivery | Free UK delivery. Express delivery available. International shipping offered. |
| Returns | 30-day returns policy. Items must be unworn in original packaging. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Gift cards | Yes |
| Loyalty scheme | Tru-Rewards Club |
| Founded | 2009 |
| Headquarters | United Kingdom |
| Parent company | Monark Global Ltd. |
| Stores | Online only |
tru diamonds contact
- Website
- trudiamonds.co.uk
- Phone
- 0800 043 4595
- Hours
- Monday-Friday 9am-5pm
tru diamonds FAQs
Are tru diamonds stones real diamonds?
No. They are lab-created diamond simulants, made to look like natural diamonds without being mined. That keeps them conflict-free and much easier on the environment.
Which metals does tru diamonds use?
Settings come in 18ct gold, 9ct gold or sterling silver, so the same design can often be bought at different price levels.
Can I return an engagement ring from tru diamonds?
Yes, within 30 days. The ring must be unworn and returned in its original packaging, so keep the box safe until you are sure.
What does the tru diamonds warranty cover?
The lifetime warranty covers both the gems and the mountings, which gives some reassurance on rings worn every day.
