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Day Out With The Kids

Day Out With The Kids

Day Out With The Kids runs a paid family membership called the VIP Pass. Members unlock reduced entry at attractions around the UK, from theme parks and zoos to aquariums, historic sites and soft play. One pass covers the whole household. It suits parents who plan several outings a year and want to trim the cost of each one.

Updated 24th June 2026

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More ways to save at Day Out With The Kids

  1. Join Day Out With The Kids Membership / VIP PassThe VIP Pass is a subscription service granting members unlimited access to thousands of exclusive discounts and offers for attractions across the UK. Members can save up to 58%, and one membership covers the entire family. Options include monthly, annual, and lifetime subscriptions with flexible cancellation.

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About Day Out With The Kids

How the membership works

The VIP Pass is a subscription rather than a product you ship. You pick a plan, browse the participating attractions online, then claim the reduced rate for the venue you want to visit. Plans come as monthly, annual or lifetime options, so you can try it for a season or commit for longer. Access starts straight after sign-up, because everything is digital.

Who gets the most from it

Families with children of mixed ages get plenty of use, as listings span thrill rides, animal parks, museums and outdoor activities. It works best if you already plan regular days out; a household that rarely goes out may get less value from the fee. The business started in 2006, is based in Solihull and has been part of Attraction World Group since 2023.

Before you sign up

  • Read the terms of your chosen plan, as cancellation follows those rules rather than a returns window.
  • Payment is taken by Visa, Mastercard or PayPal.
  • Customer service answers by phone and email on weekdays.
  • Check that the attractions you care about are on the list before paying.

Day Out With The Kids quick facts

Delivery<p>Digital membership - instant access after signup.</p>
ReturnsAs a membership service providing access to discounts, Day Out With The Kids does not have a traditional returns policy for physical goods. Members can cancel their subscription at any time according to the terms of their chosen membership plan.
Payment methodsVisa, Mastercard, PayPal
Loyalty schemeDay Out With The Kids Membership / VIP Pass
Founded2006
HeadquartersUnited Kingdom
Parent companyAttraction World Group
StoresOnline platform

Day Out With The Kids contact

Hours
Monday - Friday, 9 am - 5:30 pm UK time

Day Out With The Kids FAQs

Does one VIP Pass cover the whole family?

Yes. A single membership covers everyone in the family, so there is no need for a separate pass for each child or adult.

How quickly can I start using the membership?

Straight away. It is a digital membership, so access opens as soon as you finish signing up and nothing is posted to you.

Can I cancel if it stops being useful?

Yes, members can cancel at any time, but the exact terms depend on whether you chose the monthly, annual or lifetime plan.

Who owns Day Out With The Kids?

The Solihull-based platform was founded in 2006 and was acquired by Attraction World Group in 2023.

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