Character Online
Character Online is the direct shop of Character Options, the British toy maker behind Goo Jitzu stretchy figures and ChillFactor. It also stocks lines the company distributes in the UK, such as Fingerlings and Teenage Mutant Ninja Turtles. Toys are sorted by age, from babies up to children aged nine and over, which helps when buying for someone else's child.
2offersNewest deal 6th October 2026
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Buy 1, get 1 half price on selected Shimmer N Sparkle toys
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- Free delivery over £20Top your basket up past £20 and delivery costs nothing.
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About Character Online
Brands on the shelves
Character makes and distributes its own ranges, so much of the stock comes straight from the company. Doctor Who figures sit beside Teletubbies, Ben and Holly and Flying Heroes. Lines it handles exclusively in the UK include Mash'ems, LankyBox, Aphmau and Shimmer N' Sparkle. Shop-by-brand pages also cover Peppa Pig, Bluey, Warrior Cats and Mighty Morphin Power Rangers.
Beyond figures and playsets, the shop carries squishy collectables, electronic toys, games and craft kits. There is a pre-school section, a £10-and-under range for pocket-money buys, and spare parts for toys already at home.
Delivery and returns at a glance
Standard delivery within mainland UK is £4.99, and baskets above £20 go free. Parcels can travel abroad for a fixed fee that depends on the country, but international orders stop at 2kg. Heavier baskets need a quote from customer services first.
Unopened toys that aren't faulty can go back within 28 days, boxed as they arrived and with proof of purchase. On change-of-mind returns the buyer covers postage and loses the original delivery charge. Refunds land within 10 business days once approved. Faulty toys are handled separately, with the choice of a refund, exchange or replacement.
Paying
Checkout takes Apple Pay and Google Pay as well as credit or debit cards. Questions about orders go to the customer services team by email.
Character Online quick facts
| Free delivery | On orders over £20 |
|---|---|
| Delivery | Mainland UK £4.99; free on UK orders over £20. Outside the UK a set charge by destination applies, with a 2kg maximum order weight; heavier orders need a quote from customer services. |
| Returns | Return unopened, non-faulty items within 28 days of delivery in original packaging with proof of purchase (EU customers: 14 days to request). Buyer pays return postage on change-of-mind returns; the original delivery charge is not refunded. Refund to the original payment method within 10 business days of approval. Faulty items: get a returns number for a refund including delivery, an exchange or a replacement. |
| International shipping | Yes |
| Payment methods | Credit cards, Debit cards, Google Pay, Apple Pay |
| Founded | 1991 |
| Parent company | The Character Group plc |
Character Online contact
- Website
- character-online.com
Character Online FAQs
Is there a minimum spend for free delivery?
Yes. Spend over £20 and UK delivery is free; under that, mainland UK addresses pay £4.99.
Can opened toys be sent back?
Change-of-mind returns must be unopened, in original packaging and sent within 28 days with proof of purchase. Faulty toys are different: customer services issue a returns number and offer a refund, exchange or replacement.
Is there a weight limit on orders sent abroad?
International orders can weigh up to 2kg, with a fixed fee that varies by country. For anything heavier, ask customer services for a quote before ordering.
Does Character Online sell replacement parts?
Yes. Alongside new toys, the shop has a spare parts section, which can help when a piece of an existing toy goes missing.
Which age groups does the shop cater for?
Toys are grouped into age bands, starting with babies and toddlers and running up to older children, with a separate pre-school section.