Cadbury World
Cadbury World is a chocolate-themed visitor attraction in Bournville, Birmingham, open since 1990 and owned by Mondelez International. Visitors follow a self-guided route through themed zones, try their hand at chocolate making, ride the Chocolate Quest and finish in a large shop. Buying here means booking tickets rather than ordering parcels, and it suits families, school groups and chocolate fans planning a day out.
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- Student discountCadbury World offers student discounts. Students can visit for £12 on selected dates, Monday to Friday. A valid NUS card, in-date University/College ID, or International Student Card is required (UNiDAYS not accepted). For 16-18 year olds, a valid school/college ID card is needed. Student Beans also offers student tickets from £15.
- NHS discountCadbury World offers discounts for NHS and healthcare workers through Health Service Discounts. They also accept Blue Light Card discounts.
- Military discountCadbury World offers military/armed forces discounts. TroopScout provides discount codes, and Defence Discount Service offers 20% off. Booking may require contacting Cadbury World by phone and showing proof of service upon arrival.
- Gift cardsAvailable if you're buying for someone else.
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About Cadbury World
Inside the attraction
The tour runs at your own pace. Highlights include the Chocolate Making zone, where you can doodle with liquid chocolate, and the Have A Go experiences. There's also a 4D cinema with moving seats and the Cadbury Chocolate Quest ride. The Bournville Experience tells the story of the Cadbury family and the model village they built. Younger children can burn off energy in the African Adventure Play Area, which has indoor and outdoor levels. A Character Afternoon Tea with Cadbury characters is also offered.
Planning a visit
Tickets are sold online, and booking ahead is essential at busy times. Opening hours change through the year, so check them before you travel. Under 2s go free, and there are flexible options for rescheduling. Multi-attraction tickets pair a visit with other Merlin venues, for example the National SEA LIFE Centre or LEGOLAND Discovery Centre. Bournville sits about 4 miles south of Birmingham city centre, and trains from Birmingham New Street stop at Bournville station nearby.
Good to know
The on-site shop sells Cadbury chocolate and souvenirs, bought in person rather than delivered. For ticket changes or refunds, contact customer services. Students can visit at a reduced price on selected weekdays. NHS and healthcare workers can save through Health Service Discounts, and the armed forces through TroopScout and the Defence Discount Service. Gift cards make a visit easy to give as a present.
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Cadbury World quick facts
| Delivery | Visitor attraction with online ticket booking. Shop products available on-site. |
|---|---|
| Returns | Contact customer services regarding ticket changes or refunds. |
| Payment methods | Visa, Mastercard, American Express, PayPal |
| Gift cards | Yes |
| Founded | 1990 |
| Headquarters | Bournville, Birmingham |
| Parent company | Mondelez International |
| Stores | 1 |
Cadbury World contact
- Website
- cadburyworld.co.uk
- Phone
- 0121 828 9300
- Hours
- Phone: Mon-Fri, 9 AM - 3 PM; Email: Mon-Fri, 9 AM - 5 PM (not answered on Bank Holidays)
Cadbury World FAQs
Can I buy Cadbury World chocolate online?
The Cadbury World shop is on site, so its chocolate and souvenirs are bought during your visit. Tickets, on the other hand, are booked online.
Do toddlers pay to get in?
No, entry is free for under 2s. Everyone else needs a ticket, and booking ahead is essential at peak times.
How do I get there by train?
Catch a train out of Birmingham New Street and get off at Bournville, roughly a ten-minute walk away. The site is about 4 miles from central Birmingham.
What ID do students need?
Bring a valid NUS card, an in-date university or college ID, or an International Student Card. UNiDAYS isn't accepted, and 16 to 18 year olds need a school or college ID card.
What if I need to change my booking?
Contact Cadbury World customer services about ticket changes or refunds. Flexible rescheduling options are available for moving a visit to another date.
