Boucleme
Bouclème is a London curly hair brand set up in 2014, and it is independent, female-owned and Black-owned. Its products are plant-powered and naturally fragranced, with no sulphates or silicones, and the whole range is cruelty-free. Everything is built around defining, hydrating and strengthening curls, from loose waves to tight coils.
Example: Strength Repair Duo
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More ways to save at Boucleme
- Student discountBouclème offers a 15% student discount via Student Beans for eligible college and university students in the UK.
- NHS discountBouclème offers a 15% NHS discount via Health Service Discounts for eligible healthcare workers.
- Join Strong Curls ClubEarn points on purchases and actions (like following on social media or signing up for SMS) which can be redeemed for discounts at checkout (£10 off for 100 points, £20 off for 200 points, £30 off for 300 points with a minimum spend of £60). The programme also includes VIP tiers (Inspired, Confident, Empowered) with benefits like point multipliers, birthday rewards, and early access to sales. A "Refer a Friend" program offers £10 off for both referrer and friend.
- Free delivery over £30Top your basket up past £30 and delivery costs nothing.
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About Boucleme
Building a curl routine
The line-up covers each stage of wash day: shampoos, conditioners, treatments and styling creams. The Curl Defining Gel is the best-known product, used for hold, moisture and shine. There are targeted options for dry, thirsty or fine curls. A Silk Envelope Pillowcase helps protect styles overnight.
Ingredients and ethics
Formulas lean on plant ingredients and leave out harsh chemicals. Bouclème calls itself a positive impact brand, rooted in nature and committed to doing right by the planet and its community. For anyone trying to cut harsh ingredients from a hair routine, that focus is the main appeal.
Delivery, returns and perks
Free UK delivery starts at a minimum spend that has been quoted at both £30 and £40, so confirm it in the basket. Parcels also go to a number of European countries, each with its own threshold. Unused, unopened products can be returned within 30 days. The Strong Curls Club earns points on orders, and students and NHS workers have dedicated discounts. Payment is by Visa, Mastercard, American Express or PayPal.
Sustainability at Boucleme
Bouclème is a positive impact brand, rooted in nature and cruelty-free. They are committed to being clean and green, using plant-powered, naturally fragranced formulations free from harsh chemicals, sulfates, and silicones. Their practices aim to do the right thing for the planet and community.
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Boucleme quick facts
| Free delivery | On orders over £30 |
|---|---|
| Delivery | Free UK delivery on orders over £30. International shipping available. |
| Returns | 30-day returns on unused and unopened products. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal |
| Loyalty scheme | Strong Curls Club |
| Founded | 2014 |
| Headquarters | London, United Kingdom |
| Parent company | Boucleme Ltd |
| Stores | None |
Boucleme contact
- Website
- boucleme.co.uk
- Phone
- 0203 637 0774
- info@boucleme.co.uk
- Hours
- Mon-Fri
Boucleme FAQs
Is Bouclème suitable for wavy hair?
Yes. The products are made to work across curl types, from wavy through to coily, with options for dry or fine hair.
Can opened Bouclème products be returned?
Returns are accepted within 30 days on products that are unused and unopened, so opened bottles generally won't qualify.
Does Bouclème ship to Europe?
Yes. It sends orders to various European countries, and each region has its own free delivery threshold.
Where is Bouclème based?
London. The brand launched there in 2014 and remains independent, female-owned and Black-owned.
