Blade and Rose
Blade and Rose is a family-run British label making clothes for babies and toddlers, trading since 2010. It is best known for leggings with a picture on the bum, from animal motifs to a Bugs Bunny and Tweety collaboration. Soft, sustainable fabrics are the selling point, picked to survive play and repeated washing.
1offer12on sale282productsNewest deal 14th October 2026
★ Our pick
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Our pick at Blade and Rose
10% off orders over £75 (excludes sale)
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More ways to save at Blade and Rose
- Student discountBlade and Rose UK offers a student discount on selected products, and no student login is needed to use the discount code.
- NHS discountBlade & Rose offers NHS and Blue Light discounts, typically 10% off.
- Military discountThere are no specific military discount programs at this time, but a regular promo code "BABYCHARLIE" offers military members 20% off. They also occasionally provide discounts for military personnel during periods like Christmas or Labor Day. Blue Light Card holders, which include armed forces, can also access discounts.
- Join Loyalty ClubCustomers earn points for activities like placing an order (5 points for every £1 spent) and liking their Facebook page. Signing up alone grants 25 points. Points can be exchanged for rewards, which are provided as discount codes. They also have a referral program where both the referrer and the friend receive a coupon for £3 off their next purchase.
- Free delivery over £30Top your basket up past £30 and delivery costs nothing.
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About Blade and Rose
The look
Leggings are the signature piece, and the prints make them easy to recognise. Around them sit tops, full outfits and accessories that pair well with a bold pair of legs. Designs lean playful, with bright patterns and character tie-ins. The sizing covers babies through to toddlers, so the range works for parents and for gift buyers.
Fabrics that last
The brand chooses fabrics that feel gentle on young skin yet hold up to crawling, climbing and frequent trips through the wash. It describes its whole approach as sustainable, aiming for clothes that keep their shape and colour over time.
Buying from Blade and Rose
UK orders over £30 are delivered free. The brand also ships internationally, and its clothes are sold through stockists in 33 countries. Returns are accepted, but check the policy on the website for the exact window. A Loyalty Club awards B&R Points on orders, which convert into money off later purchases. There are discounts for students, for NHS staff and for Blue Light cardholders. Payment is by Visa, Mastercard or PayPal, and customer service works weekdays.
Sustainability at Blade and Rose
Blade & Rose is committed to sustainable practices, offering stylish baby & toddler clothing made with soft, durable fabrics. Their meta description highlights 'sustainable, stylish baby & toddler clothing' and homepage content mentions 'Soft, Sustainable and Stylish Designs'.
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Blade and Rose quick facts
| Free delivery | On orders over £30 |
|---|---|
| Delivery | UK and international delivery. Stockists worldwide. |
| Returns | Returns accepted - check website for policy |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, PayPal |
| Loyalty scheme | Loyalty Club |
| Founded | 2010 |
| Headquarters | United Kingdom |
| Stores | Online + stockists in 33 countries |
Blade and Rose contact
- Website
- bladeandrose.co.uk
- Phone
- +44 1539 730880
- Hours
- Monday - Friday 9 am - 4 pm (GMT)
Blade and Rose FAQs
What are Blade and Rose leggings known for?
Their prints. Many pairs carry a design on the bum, such as an animal motif or a character from the Bugs Bunny and Tweety collaboration.
Is delivery free at Blade and Rose?
UK orders over £30 qualify for free delivery. Smaller orders pay a delivery charge, shown before payment.
Can Blade and Rose ship abroad?
Yes. It delivers internationally, and its clothes are also sold through stockists in 33 countries.
Who runs Blade and Rose?
It is a family-run British business that has been making baby and toddler clothing since 2010.
