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Bellissima Italia

Bellissima Italia

Bellissima Italia makes hair styling tools for use at home, combining Italian design with salon-style performance. Founded in 2005 and run in the UK by Imetec UK Ltd, it sells straighteners, hair dryers, hot brushes and multi-stylers online. The brand puts heat protection at the centre of its tools, so they suit anyone who styles daily and worries about damage.

Updated 21st October 2026

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More ways to save at Bellissima Italia

  1. Student discount10% student discount via Student Beans.
  2. NHS discountNHS and Blue Light discounts available, with savings up to 60% in February 2026.
  3. Military discountAvailable through the Blue Light Card, which includes armed forces personnel.

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About Bellissima Italia

The tools

Straighteners include the Absolute Wide model and the Airsleek, an air straightener designed to take hair from wet to dry. The Prodigy Air multi-styler uses Coanda airflow to create several looks from one device. The Diffon Prodigy diffuser is made for defined curls and waves. Hot brushes, lightweight hair dryers and travel-friendly accessories complete the line-up.

Who it suits

The range suits people who want sleek, wavy or curly styles without a salon visit. Tools are built to give polished results while limiting heat damage, and the award-winning products carry a two-year guarantee. Each tool reflects the brand's Italian design roots, with attention paid to detail and durability.

Delivery and returns at a glance

Orders placed by 2pm get free next-working-day delivery. Products can be returned within 14 days. Payment is by Visa, Mastercard or PayPal. Students can claim a discount through Student Beans, and NHS and Blue Light discounts are also available. Customer service can be reached on 0333 005 0305 or by email.

Sustainability at Bellissima Italia

Bellissima Italia creates smart, innovative solutions that give the best results while protecting your hair.

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Bellissima Italia quick facts

Delivery<p>Free next working day delivery on orders placed by 2pm.</p>
Returns<p>14-day return policy. All products come with 2-year guarantee.</p>
Payment methodsVisa, Mastercard, PayPal
Founded2005
HeadquartersUnited Kingdom (Imetec UK)
Parent companyImetec UK Ltd
StoresOnline only

Bellissima Italia contact

Bellissima Italia FAQs

Who is behind Bellissima Italia in the UK?

The brand is run in the UK by Imetec UK Ltd. Bellissima Italia was founded in 2005 and draws on Italian design.

Do I need to pay for next-day delivery?

No. Orders placed by 2pm qualify for free delivery on the next working day.

How long is the returns window?

Products can be sent back within 14 days, and every tool also comes with a two-year guarantee for peace of mind.

Is there a student discount?

Yes. Students can verify through Student Beans for a discount, and NHS workers and Blue Light card holders have their own discounts too.

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