50 ml
Niche perfume houses such as Byredo, Diptyque and Creed are the focus at 50 ml, which started in Milan in 2013. Its UK website, 50-ml.co.uk, brings these less common fragrances to British shoppers, alongside a selection of cosmetics. Free samples go into every order, which makes it easier to discover something new.
Our pick at 50 ml
Up to 50% off niche perfumes and skincare in the outlet
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50 ml offers1
Popular at 50 ml
All productsMore ways to save at 50 ml
- NHS discount50 ml offers a 10% discount for NHS and key workers, accessible via Blue Light Card.
- Military discountWhile a specific military discount isn't always available, military members can utilise general promotions. 50 ml partners with Blue Light Card, which covers armed forces, offering access to exclusive deals.
- Join 50 ml AirlinesThe '50 ml Airlines' loyalty programme rewards customers with 'ML Points' on every purchase. Members enjoy benefits across three tiers (Business, First, Cockpit) including a 5% discount on all orders, a special birthday gift, free merchandise, and complimentary shipping.
- Free delivery over £90Top your basket up past £90 and delivery costs nothing.
- Gift cardsAvailable if you're buying for someone else.
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About 50 ml
Scents and formats
Strengths run from perfumed water and eau de cologne through eau de toilette to eau de parfum and extrait. There are scents for women and men, plus a large unisex selection. Beyond sprays, look for hair perfumes, roll-ons and solid perfume. Edits group Arabic perfumes, long-lasting and fresh scents, and Italian and French houses. Discovery kits and samples let you test before buying a full bottle.
Who it suits
50 ml suits people who know the mainstream names and want something more distinctive. Gift buyers can lean on discovery kits or gift cards when they're unsure of someone's taste.
Delivery, returns and rewards
UK orders over £90 ship free. Unused fragrances in their original packaging can be returned within 14 days of delivery. The 50 ml Airlines loyalty scheme gives ML Points on purchases, unlocking discounts, birthday gifts and free shipping. NHS and key workers can get a discount with a Blue Light Card. Visa, Mastercard, American Express and PayPal are accepted.
50 ml quick facts
| Free delivery | On orders over £90 |
|---|---|
| Delivery | <p>Fast UK shipping available. Free samples included with every order.</p> |
| Returns | <p>Returns accepted within 14 days of delivery. Fragrances must be unused and in original packaging.</p> |
| Payment methods | Visa, Mastercard, American Express, PayPal |
| Gift cards | Yes |
| Loyalty scheme | 50 ml Airlines |
| Founded | 2013 |
| Headquarters | United Kingdom |
| Parent company | Fast Ventures srl |
| Stores | Online only |
50 ml contact
- Website
- 50-ml.co.uk
- Phone
- +39 02 4013 6569
- info@50-ml.com
- Hours
- Mon-Fri 9am-5pm
50 ml FAQs
Is delivery free at 50 ml?
UK orders over £90 qualify for free delivery, and members of the 50 ml Airlines scheme can unlock free shipping as a benefit.
Can I return perfume to 50 ml?
Yes, as long as it's within 14 days of delivery and the fragrance is unused and still in its original packaging.
Where is 50 ml from?
The company started in Milan, Italy, in 2013. It serves British customers through its UK website, 50-ml.co.uk.
Does 50 ml have a loyalty scheme?
Yes. The 50 ml Airlines programme awards ML Points on purchases, which unlock tiered benefits such as discounts, birthday gifts and free shipping.







