Fragrance Direct
Fragrance Direct is a leading UK online perfume shop, offering an extensive range of luxury women’s fragrances, men’s aftershave, and beauty products at great value prices from top brands.
12on sale1,173productsUpdated 12th October 2026
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- Student discountFragrance Direct offers a 10% student discount on orders over £20 via UNiDAYS.
- NHS discountFragrance Direct offers a 5% discount for NHS workers, which can be redeemed using a unique discount code from Health Service Discounts.
- Military discountFragrance Direct offers discounts for British Armed Forces members and associated communities through Troopscout. Military and armed forces personnel are also eligible for discounts via the Blue Light Card.
- Join FD RewardsFD Rewards offers three membership tiers (Silver, Gold, Platinum). Members earn points with every purchase (£1 spent = 1 point), by completing a profile, leaving reviews, or buying special offer products. Tiers provide benefits like free samples, early access to discounts, free standard delivery (Platinum), and extra discounts on selected brands (Platinum). Points expire after 380 days.
- Free delivery over £40Top your basket up past £40 and delivery costs nothing.
- Click & CollectSkip delivery fees by collecting in store.
- Gift cardsAvailable if you're buying for someone else.
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About Fragrance Direct
Fragrance Direct, founded in 1993, has grown to become a leading UK online retailer specialising in fragrances and beauty products. Headquartered in Macclesfield, Cheshire, and part of the Maximo Group, the company's mission is to make luxury scents and cosmetics accessible to a wider audience. They pride themselves on offering genuine products from top brands at significantly discounted prices, ensuring customers receive exceptional value without compromising on quality or authenticity. With over two decades of experience, Fragrance Direct has established itself as a trusted name in the beauty industry.
Explore the Fragrance Direct Collection
Women's Fragrances
Discover an exquisite selection of ladies' fragrances, featuring everything from iconic designer perfumes by brands like Jimmy Choo, Marc Jacobs, and Prada, to sophisticated niche scents. Whether you prefer floral, oriental, woody, or fresh notes, you'll find the perfect perfume to match your style and occasion. Their range includes popular favourites, new releases, and exclusive lines, making it easy to buy women's perfume online.
Men's Aftershave & Grooming
For men, Fragrance Direct offers a comprehensive array of men's aftershave and grooming essentials. Explore renowned brands such as HUGO BOSS, Montblanc, GIVENCHY, and Armani, alongside a variety of classic and contemporary scents. From invigorating eau de toilettes to long-lasting eau de parfums, and complementary grooming products, you can find everything needed to complete your personal care routine.
Beauty & Bath Products
Beyond fragrances, the beauty section at Fragrance Direct is continually expanding. Here you can find a curated selection of skincare, makeup, and luxurious bath & body products. Indulge in body lotions, shower gels, and beauty sets designed to pamper and rejuvenate, all available at competitive prices.
Unbeatable Value and Rewards
Fragrance Direct is committed to providing outstanding value. Customers can frequently enjoy significant savings with 'Up to 50% Off RRP' and additional 'Outlet Savings'. The FD Rewards loyalty programme offers further benefits, allowing members to earn points on every purchase and progress through Silver, Gold, and Platinum tiers for exclusive perks. Additionally, the shop supports various communities with specific discounts, including a 10% student discount via UNiDAYS, a 5% NHS discount through Health Service Discounts, and military discounts via Troopscout and Blue Light Card, making luxury beauty more affordable for everyone.
Fragrance Direct quick facts
| Free delivery | On orders over £40 |
|---|---|
| Delivery | Free UK delivery on orders over £40. Standard delivery within 2-4 working days. |
| Returns | Returns accepted within 14 days. Items must be unopened and in original condition. |
| Click & Collect | Yes |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Gift cards | Yes |
| Loyalty scheme | FD Rewards |
| Founded | 1993 |
| Headquarters | Macclesfield, Cheshire, UK |
| Parent company | Fragrance Direct (UK) Limited |
| Stores | 1 |
Fragrance Direct contact
- Website
- fragrancedirect.co.uk
- Phone
- 01625 443143
- Hours
- Dedicated 7 days a week customer service team
Fragrance Direct FAQs
Are products genuine?
Yes, all products are 100% genuine, sourced from authorised suppliers and manufacturers.
Do you have a store?
Yes, there is a retail store in Chestergate, Macclesfield where you can shop in person.
Is there free delivery?
Yes, free UK delivery is available on orders over £40.
