15% off almost all Yoto Cards in the Halloween Sale

About Yoto

Yoto is a pioneering UK-based brand dedicated to enriching childhood through screen-free audio. Founded in 2015 by two dads, Ben and Filip, Yoto was born from a desire to encourage independent play and reduce screen time for children. Inspired by Montessori principles, they created a connected, child-controlled audio device that opens up a world of stories, music, and learning without the need for screens. Explore the Yoto Product Range At the heart of Yoto's offering are its award-winning audio players: the Yoto Player and the portable Yoto Mini. These robust, kid-friendly devices play a vast library of content through physical audio cards. Discover an extensive collection of audiobook stories, engaging music, educational activities, fun sound effects, and child-safe radio and podcasts. Yoto also offers "Make Your Own" cards, allowing families to record their own stories or upload personal audio, fostering creativity and connection. Why Choose Yoto? Yoto puts children in control, empowering them to choose their own audio adventures. The platform is entirely ad-free, ensuring a safe and uninterrupted listening experience. With a focus on growing independence, Yoto's content and products are designed to evolve with your child, making bedtime easier and travel more enjoyable, as evidenced by positive parent feedback. Explore exclusive Yoto Originals, offering unique stories and interactive audio not found anywhere else. Shopping with Yoto Shopping for Yoto products is convenient and rewarding. As an online-first retailer, Yoto provides direct access to its full range of players, audio cards, and accessories. Look out for special offers like bundle deals and referral programmes. Yoto supports various communities with discounts, including an 18% student discount via Student Beans and a 20% NHS discount. Loyal customers can also benefit from the "My Yoto Points" programme, earning rewards for purchases and engagement, redeemable for discounts and free shipping. Gift vouchers are also available, making it easy to share the magic of Yoto.