VIEVE
Makeup artist Jamie Genevieve launched VIEVE in 2020, and the brand is based in Scotland with a permanent store in Glasgow. Its range covers base, cheeks, eyes and lips, with bath and body products on the side. Everything is cruelty-free, vegan options are available, and UK delivery is free on orders over £30.
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More ways to save at VIEVE
- Student discountVIEVE offers a 10% student discount via Student Beans, making high-performance makeup more accessible for students.
- NHS discountNHS and healthcare workers can enjoy exclusive discounts from VIEVE, often available in conjunction with the Blue Light Card.
- Join VIEVE SocietyMembers earn points for every £1 spent, as well as for creating an account, on their birthday, for referring friends, and for writing reviews. Points can be redeemed for money off future orders or to unlock exclusive products in the 'VIEVE Vault'.
- Free delivery over £30Top your basket up past £30 and delivery costs nothing.
- Gift cardsAvailable if you're buying for someone else.
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About VIEVE
Makeup by category
Complexion products sit in the All About That Base collection: primers, foundations, concealers, powders and setting sprays. For Your Cheeks covers blush, bronzer and highlighter. Eye products include the Magic Wands eyeshadow sticks, palettes, mascaras, liners and brushes. Lip options run from balms and liners to lipsticks, mousses and glosses, including Lip Dew and the Modern Lip Definer. The brand says its formulas are built for strong pigment, easy blending and long wear.
Bath, body and bags
The Bathleisure range adds candles, diffusers, body oils, and bath and shower gels. VIEVE The Label sells totes, hoodies and makeup bags.
Buying from VIEVE
UK orders over £30 ship free, and the brand delivers internationally. Unused items can be returned within 30 days. Visa, Mastercard, PayPal and Klarna are accepted, and gift cards are sold. Students get a discount through Student Beans, and the VIEVE Society loyalty programme rewards regular buyers. Besides its website and the Glasgow store, VIEVE is sold through selected retailers. Shopperazzi lists VIEVE's products and current offers alongside delivery details.
Sustainability at VIEVE
Cruelty-free. Vegan options available.
Shop VIEVE by category
VIEVE quick facts
| Free delivery | On orders over £30 |
|---|---|
| Delivery | Free UK delivery on orders over £30. |
| Returns | 30-day return policy on unused items. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, PayPal, Klarna |
| Gift cards | Yes |
| Loyalty scheme | VIEVE Society |
| Founded | 2020 |
| Headquarters | Glasgow, Scotland |
| Stores | 1 |
VIEVE contact
- Website
- vieve.co.uk
- hello@vfrieve.co.uk
- Hours
- Monday-Friday 9am-5pm
VIEVE FAQs
Who founded VIEVE?
Jamie Genevieve, a makeup artist, started the brand in 2020. VIEVE is based in Scotland and has a permanent store in Glasgow.
Is delivery free from VIEVE?
UK orders over £30 qualify for free delivery, and the brand also ships to customers outside the UK.
How long do I have to return VIEVE products?
Unused items can be returned within 30 days. Check the full policy on the VIEVE website before sending anything back.
Does VIEVE sell anything besides makeup?
Yes. Its Bathleisure range covers candles, diffusers, body oils and shower gels, while VIEVE The Label sells bags and hoodies.
