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Under Armour

Under Armour

Under Armour builds game-changing sportswear, athletic tops, shoes, and gear for men, women, and kids, empowering athletes with innovative performance apparel and footwear.

Updated 20th February 2026

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More ways to save at Under Armour

  1. Student discount15% student discount available through UNiDAYS verification.
  2. NHS discountUnder Armour offers NHS and healthcare workers a discount, typically between 10% and 15%.
  3. Military discountUnder Armour offers discounts for military personnel through Defence Discount Service.
  4. Join UA RewardsMembers of UA Rewards earn 5 points for every £1 spent on Under Armour products, unlocking exclusive benefits and rewards.
  5. Free delivery over £50Top your basket up past £50 and delivery costs nothing.
  6. Gift cardsAvailable if you're buying for someone else.

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About Under Armour

Under Armour is a leading American sportswear company with a strong presence in the UK, offering a wide array of high-performance athletic apparel, footwear, and accessories. Founded in 1996 by former University of Maryland football player Kevin Plank, the brand quickly gained recognition for its moisture-wicking synthetic fabrics designed to keep athletes cool, dry, and light. Today, Under Armour continues its mission to make athletes better through passion, design, and the relentless pursuit of innovation. With its European headquarters in Amsterdam, Under Armour is committed to serving the European market with top-tier athletic gear.

Explore the Under Armour Product Range

The Under Armour UK online store is your go-to destination for cutting-edge sportswear. Our extensive product categories include:

  • Men's & Women's Apparel: From compression tops and t-shirts to hoodies, joggers, shorts, and outerwear, designed for training, running, and everyday active lifestyles.
  • Athletic Footwear: Discover a diverse selection of running shoes, training shoes, basketball shoes, football boots, and golf shoes, featuring advanced technologies like HOVR+™ and UA Flow for superior comfort and performance.
  • Kids' Sportswear: A dedicated range of durable and comfortable clothing and shoes for younger athletes, ensuring they're equipped for play and sport.
  • Sports-Specific Gear: Shop by sport for specialised equipment and apparel for running, football, basketball, training, golf, and yoga, crafted to meet the demands of each discipline.
We pride ourselves on using premium materials and innovative designs to create sportswear that not only performs but also looks great.

Shopping Experience & Customer Benefits

Shopping at Under Armour UK is designed for convenience and value. We offer FREE delivery on all orders over £50 and a flexible 60-day returns policy for peace of mind. Our customer service team is readily available to assist with any enquiries, ensuring a smooth shopping journey. Furthermore, Under Armour is proud to offer valuable discounts for students via UNiDAYS and Student Beans, for NHS and healthcare workers, and for military personnel through ID.me. Join our UA Rewards loyalty programme to earn points and enjoy exclusive benefits, making your investment in performance gear even more rewarding.

Sustainability at Under Armour

Under Armour is committed to reducing environmental impact through sustainable materials and manufacturing. The brand uses recycled polyester in many products and is working toward 100% renewable energy in owned facilities.

Under Armour quick facts

Free deliveryOn orders over £50
DeliveryFree standard UK delivery on orders over £50. Express delivery available. Most orders delivered within 3-5 business days.
ReturnsFree returns within 60 days of purchase. Items must be unworn with original tags. Easy online returns process.
International shippingYes
Payment methodsVisa, Mastercard, American Express, PayPal, Klarna, Apple Pay, Google Pay
Gift cardsYes
Loyalty schemeUA Rewards
Founded1996
HeadquartersBaltimore, Maryland, USA
Stores200+

Under Armour FAQs

What is HeatGear?

HeatGear is Under Armour's lightweight, breathable fabric technology designed to keep you cool and dry in warm conditions by wicking sweat away from your skin.

What is ColdGear?

ColdGear uses a dual-layer fabric that wicks moisture while retaining body heat, keeping you warm and dry during cold-weather training.

Does Under Armour offer student discount?

Yes, Under Armour offers 15% off for students through UNiDAYS. Simply verify your student status to unlock the discount.

What is the returns policy?

Under Armour offers free returns within 60 days of purchase. Items must be unworn with original tags attached.

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