Step One
Step One makes men's underwear from a bamboo-blend fabric and designs it around one problem: chafing. The brand started in Australia in 2017 and set up its UK company in 2020. Its boxer briefs are cut not to ride up and to stay breathable through a long day, at a desk or in the gym. Most orders go through its UK website, uk.stepone.life.
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More ways to save at Step One
- Student discountStep One offers a student discount of 10% or 15% for verified students, often accessible through platforms like Student Beans.
- NHS discountNHS and healthcare worker discounts are available for Step One products, which can be accessed through platforms such as Blue Light Card.
- Military discountStep One offers discounts for military and armed forces personnel, including up to 5% cashback for Forces Personnel via British Forces Discounts and discounts through Blue Light Card.
- Join Refer a FriendWhen an existing customer refers a friend, the friend receives 50% off their first pair of Step One Boxer Briefs. Once the friend completes their purchase, the referrer receives a discount code for a free pair of underwear.
- Free delivery over £40Top your basket up past £40 and delivery costs nothing.
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About Step One
The product
The range centres on boxer briefs. The bamboo blend feels soft, wicks moisture and lets air through, which helps in warm weather or during exercise. The cut targets the two common complaints, chafing and riding up, and aims for a supportive, consistent fit. Step One also puts weight on durability, so a pair is meant to last.
Buying online or in person
Step One sells mainly direct through its UK website. Since mid-February 2025 it has also had concessions in selected John Lewis stores. That helps if you want to feel the fabric first. General questions go to [email protected] by email. The company behind the brand is Step One Clothing Pty Ltd, based in Sydney, with UK offices.
Delivery, returns and payment
Delivery is free on UK orders over £40, and an express service is available when you need a parcel sooner. Unworn items can be returned free within 30 days. You can pay with Visa, Mastercard, American Express, PayPal or Klarna. Students can get a discount through Student Beans, and NHS workers through Blue Light Card. Military personnel can earn cashback through British Forces Discounts.
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Step One quick facts
| Free delivery | On orders over £40 |
|---|---|
| Delivery | Free UK delivery on orders over £40. Express delivery available. |
| Returns | Free returns within 30 days for unworn items. |
| Payment methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Loyalty scheme | Refer a Friend |
| Founded | 2017 |
| Headquarters | Sydney, Australia (UK offices) |
| Parent company | Step One Clothing Pty Ltd. |
| Stores | A few select locations |
Step One FAQs
Can I try Step One underwear in a shop?
In some places, yes. Since mid-February 2025 the brand has had concessions in selected John Lewis stores across the UK, alongside its main online shop.
When is UK delivery free?
Orders over £40 qualify for free UK delivery. If you need your order sooner, an express delivery service is also available.
Can I return a pair that doesn't fit?
Yes. Step One accepts free returns within 30 days, as long as the underwear is unworn.
Which cards and wallets does Step One take?
Visa, Mastercard and American Express cards are all accepted at checkout, and PayPal and Klarna are offered too.
