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About SimplyCook

SimplyCook, a UK-based innovator in the meal kit market, was founded in 2014 by Oli Ashness with a clear mission: to get Britain cooking! Frustrated by the time and expense of preparing diverse, high-quality meals amidst a busy London lifestyle, Ashness envisioned a solution that would make delicious home cooking accessible to everyone. Acquired by Nestlé in 2021, SimplyCook continues to champion flavour, convenience, and culinary exploration for households across the nation. The SimplyCook Difference: Flavour, Convenience, Value At the heart of SimplyCook's offering are its unique flavour pots, expertly blended by professional chefs using up to 23 ingredients. These aren't just ordinary spices; they are culinary pastes, infused oils, garnishes, rubs, specialist stocks, and herb/spice blends designed to deliver restaurant-quality taste to your dinner table. Each kit is perfectly measured, eliminating waste and the need to buy numerous expensive ingredients for a single dish. This innovative approach ensures that every meal is packed with extraordinary flavour, transforming simple cooking into a gourmet experience. Explore SimplyCook's Diverse Recipe Kits With SimplyCook, you can discover a world of flavour from the comfort of your kitchen. Their extensive and ever-growing recipe library features easy-to-follow instructions for dishes inspired by cuisines from around the globe, including popular Thai, Indian, and Italian options. Whether you're a seasoned chef or a beginner, you'll find recipes that take around 20 minutes to cook, requiring only 4-6 fresh ingredients from your fridge or cupboard. This flexibility means you're always in control, able to cook new meals for less, despite the rising cost of living. Seamless Shopping and Support Joining the SimplyCook community is straightforward. Choose a weekly, fortnightly, or monthly subscription plan, then select your four preferred recipes. Your personalised box, filled with flavour kits and recipe cards, will be delivered straight to your door. SimplyCook is committed to providing an excellent customer experience, offering dedicated support via email at [email protected]. They also value their customers with a generous referral programme, student discounts (via Student Beans), NHS discounts, and military discounts (via Troopscout), making delicious home cooking even more accessible.