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About Run and Become

Since 1982, Run and Become has been at the forefront of specialist running retail in the UK. As an independent, family-run business based in London, we pride ourselves on offering more than just products; we provide a holistic running experience. Our team of extensively trained experts possesses deep knowledge of running biometrics, ensuring every customer receives caring, considered, and personalised advice. We believe in fostering a community, not just a customer base, through our events, clinics, and dedicated service. Our Extensive Product Range Running Shoes for Every Terrain Discover an unparalleled selection of running shoes designed for every runner and every terrain. From high-performance road running shoes offering neutral or stability support, to lightweight and carbon-plated options for speed, we cater to all needs. Our range also includes robust trail and fell running shoes, waterproof models, and specialist spikes for cross country and track events. We stock popular brands and offer shoes in half sizes and various width fittings, ensuring a perfect fit for men, women, and kids. Apparel and Accessories Complete your running kit with our carefully curated collection of running clothing and essential accessories. Explore technical apparel for men and women, designed for comfort and performance in all weather conditions. From moisture-wicking tops and shorts to protective jackets and running tights, we have you covered. Don't forget our range of running socks, hydration solutions, and other accessories that make every run more enjoyable and efficient. Expert Guidance and Community At Run and Become, our unique selling proposition is our Natural Gait Analysis. This free, personalised service, available both in-store and online, goes beyond basic foot strike analysis to observe your whole body's movement while running. This ensures you get the most appropriate footwear. Beyond products, we actively engage with the running community by organising local races, hosting free workshops, and offering in-store Sports Clinic services and Running-Form Coaching to help you achieve your running goals.