10% off for new Rotary customers

About Rotary

Rotary is a watch brand founded by watchmaker Moise Dreyfuss in La Chaux-de-Fonds, Switzerland, in 1895. Its base shifted to London early in the twentieth century, the winged logo arrived in 1925, and the brand is now run by Peers Hardy UK Ltd, trading as Rotary Watches, from Precision House in Birmingham. Peers Hardy Group took over the Rotary licence from Citychamp in February 2025. What Rotary sells Men's automatics such as the Seamatic 300, Seamatic 300 GMT, Greenwich Automatic and Regent Skeleton The Pilot Chronograph and the Heritage and Rotary 1895 models Ladies' watches including the Cocktail and Heritage Astoria ranges A Rotary x Crystal Palace F.C. collection, accessories, an outlet range, and servicing and repairs Each watch comes with a 2-year guarantee, which Rotary extends by 12 months when the watch is registered online; batteries, leather straps, glass and damage caused by the owner are not covered. The site also adjusts bracelets free of charge and accepts PayPal and Klarna. Delivery and returns UK delivery is free and goes by Royal Mail Tracked 48. Rotary's terms aim for delivery within 7 days, with most parcels arriving in 2 to 5 working days. The store also ships to Ireland, France, Germany, Italy, the Netherlands, Spain, Poland, the Czech Republic and Slovakia, with shipping costs, duties and taxes worked out at checkout. Watches can be returned within 30 days of purchase, apart from pieces that were engraved, personalised or altered at the buyer's request. Customer service is on +44 (0)121 524 1400 from 9am to 4pm on weekdays, or by email at [email protected].