Pretty Mama
Pretty Mama offers stylish and comfortable breastfeeding clothing, including fleeces, dresses, and jumpers, designed to support mums on their feeding journey.
7on sale137productsUpdated 12th October 2026
On sale at Pretty Mama7
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More ways to save at Pretty Mama
- NHS discountPretty Mama offers discounts for NHS staff and healthcare workers, typically available via Blue Light Card.
- Military discountPretty Mama provides discounts for military and armed forces personnel, often accessible through the Blue Light Card and Defence Discount Service.
- Gift cardsAvailable if you're buying for someone else.
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About Pretty Mama
Discover Pretty Mama: Stylish & Supportive Breastfeeding Wear
Pretty Mama is a beloved UK brand dedicated to empowering mothers through thoughtfully designed breastfeeding clothing. Founded by sisters Jenny and Alex McFadden, the company launched in Spring 2020, quickly gaining recognition for its innovative and practical designs. Their commitment to quality and style even saw them featured on Dragons' Den in 2022/24, showcasing their unique approach to maternity fashion.
The Pretty Mama Story
Born from a personal understanding of the challenges new mothers face, Pretty Mama was created to offer comfortable, discreet, and fashionable solutions for breastfeeding. With strong ties to the North East of England, the brand prides itself on working with a local manufacturer in Newcastle, ensuring high standards of craftsmanship and supporting local industry.
Explore the Pretty Mama Collection
The Pretty Mama range focuses on versatile and cosy garments perfect for everyday wear. Shoppers can find a variety of breastfeeding-friendly clothing, including their popular Cosy Quarter Zip Oversized Breastfeeding Fleeces in various colours, stylish hoodie jumpers, comfortable t-shirt dresses, and long-sleeved tops. Each piece is designed with discreet feeding access, allowing mothers to breastfeed with confidence and ease wherever they are.
Shopping with Pretty Mama
Shopping at prettymama.co.uk is a seamless experience. The online store offers a wide selection of their bestsellers and new arrivals, making it easy to find the perfect additions to your wardrobe. Pretty Mama also offers eGift Cards, making it simple to treat a new mum in your life. They proudly support NHS staff, healthcare workers, and military personnel with exclusive discounts available via the Blue Light Card and Defence Discount Service, demonstrating their appreciation for essential workers.
Sustainability at Pretty Mama
Slow fashion values. Local UK manufacturing in Newcastle to reduce carbon footprint.
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Pretty Mama quick facts
| Delivery | UK delivery available. |
|---|---|
| Returns | Returns accepted - check website for policy |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, PayPal |
| Gift cards | Yes |
| Founded | 2018 |
| Headquarters | North East England |
| Stores | Online only |
Pretty Mama FAQs
What types of products does Pretty Mama offer?
Pretty Mama specialises in stylish and comfortable breastfeeding-friendly clothing, including fleeces, hoodie jumpers, t-shirt dresses, and long-sleeved tops, designed to support mothers on their feeding journey.
How can I contact Pretty Mama customer service?
You can contact Pretty Mama customer service via email at [email protected].
Does Pretty Mama offer discounts for NHS or military personnel?
Yes, Pretty Mama proudly offers discounts for NHS staff, healthcare workers, and military/armed forces personnel. These discounts are typically available through the Blue Light Card and Defence Discount Service.
Does Pretty Mama ship internationally?
Based on the currency selector on their website, Pretty Mama appears to offer international shipping to a wide range of countries.
Are gift cards available for Pretty Mama?
Yes, Pretty Mama offers eGift Cards, which can be a perfect present for new or expectant mothers.
