
Paradox London
Paradox London is a family-run British footwear label that designs shoes for weddings, proms and other dressed-up days. Brides, bridesmaids, mothers of the bride and guests all come here for heels, flats, wedges and sandals, often with a bag to match. The label dates back to 1998, and its designs start life in East London. You can browse its current styles on Shopperazzi, together with delivery and returns terms.

Example: Flynn Wide Fit Heels
Our pick at Paradox London
Up to 50% off bridal shoes: heels, sandals and flats
Why this one: The biggest saving of the 2 offers here. Picks follow these rules; nobody pays for them.
Paradox London offers2
On sale at Paradox London12
All productsPopular at Paradox London
All productsMore ways to save at Paradox London
- NHS discount15% discount for NHS staff and key workers via the Blue Light Card.
- Military discount15% discount for military/armed forces personnel via the Blue Light Card.
- Free delivery over £50Top your basket up past £50 and delivery costs nothing.
Never miss a Paradox London deal
Follow Paradox London and its new codes, offers and price drops land in your feed. Save any deal to come back to it.
About Paradox London
Shoes for the big day and beyond
Bridal shoes are the heart of the range. Expect high heels, sandals, flat pumps and wedges, many finished with embellishment or satin. Several styles come in a wider fitting, which helps if standard sizes pinch over a long day. Ivory satin pairs can be dyed, so a bridesmaid or guest can match shoes to a dress. The brand suggests a professional dyeing service for the job. Away from weddings, there are party and prom shoes plus everyday fashion pairs.
Matching bags
Handbags and clutches sit alongside the footwear, so you can pick a bag in the same finish as your shoes. It is a sensible way to pull an occasion outfit together in a single order.
Before you order
- Payment: Visa, Mastercard, PayPal and Klarna.
- Delivery: UK orders above a minimum spend travel free, and express options are available. Check the current threshold in your basket.
- Returns: you have 28 days to send back unworn shoes in their original packaging, and UK returns cost nothing.
- Abroad: Paradox London ships worldwide.
Try new shoes on a carpet first, so they stay in a returnable state.
Shop Paradox London by category
Paradox London quick facts
| Free delivery | On orders over £50 |
|---|---|
| Delivery | Free UK delivery on orders over £50. Express options available. |
| Returns | 28-day returns on unworn shoes in original packaging. Free UK returns. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, PayPal, Klarna |
| Founded | 1998 |
| Headquarters | London, UK |
| Stores | None (distributed globally through retailers) |
Paradox London contact
- Website
- paradoxlondon.com
- Phone
- +44 208 885 8000
- Hours
- Mon-Fri 9am-5pm
Paradox London FAQs
Can I send wedding shoes back if they don't fit?
Yes. Unworn shoes can go back within 28 days as long as they're in the original packaging, and returns within the UK are free.
I have broad feet. Is there anything for me?
A good number of Paradox London styles come in a wider fitting. Each product page says whether a wide version is available.
Will Paradox London post an order outside the UK?
Yes, it ships worldwide. UK orders above a set spend get free delivery, and express shipping is offered if your date is close.
How can I pay?
Checkout accepts Visa, Mastercard and PayPal, and Klarna is available if you'd rather spread the cost of your shoes.

























