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NinetyPercent

NinetyPercent

NinetyPercent is a British womenswear label with an unusual business model. It splits 90% of its distributable profits between the people who work for it and a group of chosen causes. The clothes themselves are everyday essentials made from sustainably sourced materials and designed to last. Shoppers in the UK and abroad can order online, with duties worked out at checkout.

2offers12on sale195productsNewest deal 19th June 2026
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Our pick at NinetyPercent

Up to 40% off sale dresses, tops and trousers

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NinetyPercent offers2

On sale at NinetyPercent12

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More ways to save at NinetyPercent

  1. Free delivery over £80Top your basket up past £80 and delivery costs nothing.
  2. Gift cardsAvailable if you're buying for someone else.

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About NinetyPercent

The clothes

The range is built around pieces that get worn often. Expect dresses, tanks and T-shirts, tops and shirts, trousers, shorts and sweats. Two named edits help with planning outfits. The Essentials covers wardrobe basics, while Desk to Dinner gathers pieces that move from the office to an evening out. The New In and Bestsellers pages show what has just landed and what other shoppers keep buying.

Why people pick it

Two things set the label apart. Materials are chosen for a low environmental impact, and garments are made to outlast fast-fashion cycles. Then there is the profit-sharing promise, which means part of every purchase supports staff and charitable work. It suits shoppers who would rather buy fewer, better pieces and care where their money goes.

Before checking out

UK orders over £80 qualify for free standard delivery. The brand ships worldwide, and import duties and taxes are settled at checkout, so overseas buyers should face nothing extra on arrival. Return and refund rules sit in the Terms & Conditions on its website, which are worth reading before buying. Visa, Mastercard, PayPal and Apple Pay are accepted, and gift cards are available.

Sustainability at NinetyPercent

NinetyPercent is committed to sustainability, crafting everyday essentials from sustainably sourced materials. The brand shares 90% of its profits between its people and chosen causes, fostering a positive culture and pioneering a conscious business ethos.

NinetyPercent quick facts

Free deliveryOn orders over £80
DeliveryNinetyPercent offers worldwide shipping. Customers in the UK are eligible for free standard delivery on orders over £80. All import duties and taxes are calculated at checkout, ensuring no extra costs upon delivery.
ReturnsFor information regarding returns, exchanges, and refunds, please refer to the comprehensive Terms & Conditions and Privacy Security sections on the NinetyPercent website. We recommend reviewing these policies before making a purchase.
International shippingYes
Payment methodsVisa, Mastercard, PayPal, Apple Pay
Gift cardsYes

NinetyPercent contact

Hours
Mon-Fri 9am-5pm

NinetyPercent FAQs

What does NinetyPercent do with its profits?

Nine-tenths of the profit available for distribution goes to staff and to a set of charitable causes. Buying from the label therefore supports both the team and good causes.

Is delivery free in the UK?

Standard delivery is free for UK customers once an order goes over £80. The brand also ships to other countries worldwide.

How are import taxes handled for orders outside the UK?

Duties and taxes are calculated and paid at checkout. That means there should be nothing extra to pay when the parcel arrives.

Where can I find the returns policy?

NinetyPercent keeps its returns, exchanges and refunds information in the Terms & Conditions section of its website. Read it before ordering, especially for international purchases.