London Eye
The London Eye is the giant observation wheel on the South Bank, and londoneye.com is its official booking site. Tickets run from a standard rotation to combined attraction entry and hosted extras like Champagne, afternoon tea or a private pod. It suits first-time visitors, families planning a day out and anyone marking an occasion with a view over Westminster and the Thames.
1offerNewest deal 8th June 2026
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Save up to 26% on London Eye general admission when you book online in advance
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More ways to save at London Eye
- Student discountThe London Eye offers student discount tickets via Student Beans, providing a great way for students to experience London's iconic views for less.
- NHS discountNHS and healthcare workers holding a Blue Light Card may be eligible for a discount on tickets for the London Eye and other Merlin Entertainments attractions.
- Military discountMembers of the UK Defence Discount Service or Blue Light Card holders can receive a discount on tickets for the London Eye, part of the Merlin Entertainments group.
- Join Merlin Annual PassThe Merlin Annual Pass grants access to the London Eye and over 20 other UK attractions, offering exclusive perks, discounts on dining and shopping, and savings on friends and family tickets for a year of unforgettable experiences.
- Gift cardsAvailable if you're buying for someone else.
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About London Eye
Ticket types explained
A general admission ticket buys one full rotation, which lasts about 30 minutes. Multi-attraction tickets pair the wheel with sights such as SEA LIFE London Aquarium and Madame Tussauds. River cruises and sightseeing bus tours can be added to a booking as well.
For a bigger occasion, VIP options include a hosted Champagne flight and afternoon tea served over a double rotation. Private capsules, Cupid's Pod among them, are bookable too.
Booking and changing plans
Tickets arrive by email straight after payment, ready to show on a phone or print at home. Visa, Mastercard, American Express and PayPal are all accepted, and gift cards are sold for presents.
Plans can change, so the rescheduling terms are worth knowing. A booking can be moved free of charge to a similar date in the next 90 days, with up to three changes allowed. Check the cut-off time before your slot when you rebook.
Visiting tips
The attraction is fully accessible, and wheelchair users board a dedicated accessible capsule. Assistance dogs can come aboard. Students can buy reduced tickets through Student Beans. Regular visitors to Merlin sites may want to look at the Merlin Annual Pass, which includes unlimited entry. Shopperazzi lists the London Eye's ticket options and current offers alongside its booking details.
Sustainability at London Eye
The London Eye is committed to sustainable tourism and operates as part of Merlin's environmental responsibility initiatives.
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London Eye quick facts
| Delivery | E-tickets delivered instantly via email. Show on phone or print at home. Mobile vouchers available through app. |
|---|---|
| Returns | Free rescheduling up to 1 hour before scheduled arrival. Tickets valid for rebooking within 90 days up to 3 times. |
| Payment methods | Visa, Mastercard, American Express, PayPal |
| Gift cards | Yes |
| Loyalty scheme | Merlin Annual Pass |
| Founded | 2000 |
| Headquarters | London, UK |
| Parent company | Merlin Entertainments |
| Stores | 1 |
London Eye contact
- Website
- londoneye.com
- Phone
- 0207 967 8021
- Hours
- 24/7 (online support)
London Eye FAQs
How do London Eye tickets arrive?
They are e-tickets sent by email as soon as the booking is paid. Show them on a phone at the entrance or print them at home, or open them in the app.
Can a London Eye booking be moved to another day?
Yes. Each ticket can be rebooked free for another suitable day, as long as the new date falls inside 90 days, and only three times. Check the cut-off for changes before the original slot.
Who runs the London Eye?
The wheel is part of Merlin Entertainments. That is why the Merlin Annual Pass, which covers many Merlin sites across the UK, includes entry to it.
Is the London Eye good for a special occasion?
It can be. Private pods, a Champagne experience and afternoon tea in a capsule are all bookable. Gift cards also make a visit easy to give.
