
Laura Geller
Laura Geller is a New York makeup brand, founded in 1997, that designs its formulas with mature skin in mind. Its philosophy is 'ageless beauty': makeup that enhances rather than masks, without settling into fine lines. It is especially popular with women over 40. UK shoppers can order direct, and checkout prices already include duties and taxes.
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- Join Laura Geller RewardsEarn points on purchases, receive birthday rewards, exclusive member-only offers, and early access to new product launches.
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About Laura Geller
The hero products
The Baked Balance-n-Brighten foundation is the brand's most famous product, a colour-correcting formula that gives a luminous finish. Spackle primers are designed to go underneath it and create a smooth base for longer wear.
What baked makeup means
Baked Makeup is the brand's signature technique. The method bakes liquid pigment on terracotta tiles, a process lasting 24 hours. The result is a powder that feels creamy and weightless. The range includes baked blushes, highlighters and eyeshadows. Palettes, kits and sets bundle several products together for a full look.
Trying and buying
Try Before You Buy lets customers test as many as four full-size products at home, free of charge for 14 days. Free shipping applies once an order reaches a qualifying amount. Duties and taxes are included at checkout, so the total is clear upfront.
Unused or gently used products can be returned within 30 days, with a full refund to the original payment method. Payment options include Visa, Mastercard, American Express, PayPal and Apple Pay. Gift cards are available. Laura Geller is part of AS Beauty Group.
Laura Geller quick facts
| Delivery | Standard US shipping available. Free shipping on orders over a qualifying amount. |
|---|---|
| Returns | 30-day return policy for unused or gently used products. Full refund to original payment method. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, Discover, PayPal, Apple Pay |
| Gift cards | Yes |
| Loyalty scheme | Laura Geller Rewards |
| Founded | 1997 |
| Headquarters | New York City, USA |
| Parent company | AS Beauty Group |
| Stores | Online + retail partners |
Laura Geller contact
- Website
- laurageller.com
- Hours
- Monday to Friday, 9am - 5pm EST
Laura Geller FAQs
Is Laura Geller makeup good for older skin?
It is designed with mature skin in mind. Formulas aim to enhance rather than mask and avoid settling into fine lines, which makes the brand popular with women over 40.
What is Try Before You Buy?
A scheme for testing as many as four full-size products at home. You have 14 days to try them free before deciding whether to keep them.
Will I pay duties on a UK order?
Duties and taxes are included at checkout, so there should be no extra charge when the parcel arrives.
What is the returns policy?
Unused or gently used products can be returned within 30 days for a full refund to the original payment method.