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Jules B
Jules B is an independent designer boutique from Newcastle upon Tyne, started in 1984 by Julian and Rhona Blades. It stocks menswear and womenswear, plus shoes and accessories, from labels such as Barbour, Paul Smith, Vivienne Westwood and VEJA. With boutiques in Newcastle and a web store that delivers worldwide, it suits shoppers who like an edited mix of British and international names.
1offer12on sale213productsNewest deal 28th September 2026
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20% off selected autumn arrivals
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More ways to save at Jules B
- Student discountJules B offers a 10% student discount on selected new season items, verifiable through platforms like Student Beans and Gocertify. Additionally, signing up for their newsletter provides a 15% off code for your first full-price order.
- NHS discountJules B offers a 10% discount to NHS and healthcare workers.
- Military discountJules B offers a 10% discount for military personnel and veterans via Gocertify.
- Join B RewardedCustomers earn one point for every pound spent, converting to cashback (1% initially, up to 4% for higher tiers). Accruing 500 points earns a £20 off email voucher. Members also receive perks like early access to new collections and sales.
- Free delivery over £75Top your basket up past £75 and delivery costs nothing.
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About Jules B
Labels on the rails
Big names include Barbour, Belstaff, Hugo Boss, Paul Smith, Vivienne Westwood, Max Mara and Marni. Footwear fans will spot On Running, VEJA and HOFF, and Lofina is in the mix too. Smart and casual pieces hang side by side, from occasion outfits to workwear and weekend basics, and the stock changes with each season. The business began in Jesmond and has picked up several industry awards since.
Delivery and returns
Standard UK delivery is free above £75, and next-day options are available, including a "Go Green" service using DPD's carbon-neutral electric service. Orders can also go worldwide. UK returns are free for unworn items with tags. Sources quote both 14 and 28 days for the window, so check the current policy before you order. Payment options include Visa, Mastercard, American Express, PayPal and Klarna.
Extra help
Personal styling is offered both in store and online. The B Rewarded loyalty scheme rewards repeat customers. Students can verify through Student Beans or GoCertify for a discount on selected new season pieces. NHS staff and the military get discounts too. The shop's "Love Your Clothes Longer" care guide is worth a read.
Sustainability at Jules B
Jules B promotes conscious consumption through initiatives like 'Love Your Clothes Longer: A Practical Care Guide' and offering 'Go Green' Next Day delivery with DPD's carbon-neutral electric service, encouraging investment in timeless, quality pieces.
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Jules B quick facts
| Free delivery | On orders over £75 |
|---|---|
| Delivery | <p>Free UK delivery. Express and next-day options available.</p> |
| Returns | <p>28-day returns on unworn items with tags. Free UK returns.</p> |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, PayPal, Klarna, American Express |
| Loyalty scheme | B Rewarded |
| Founded | 1984 |
| Headquarters | County Durham, UK |
| Stores | Store and online |
Jules B contact
- Website
- julesb.co.uk
- Phone
- +44 (0)191 211 2331
- Hours
- Monday – Friday, 9:30 am – 5 pm (GMT)
Jules B FAQs
Where are the Jules B shops?
Jules B has boutiques in Newcastle upon Tyne, where the business began in Jesmond in 1984, alongside its online store.
Does Jules B deliver outside the UK?
Yes, the online store offers worldwide delivery. Within the UK, standard delivery is free on orders over £75.
Can Jules B help me choose an outfit?
Yes. Personal styling is available both in store and online, so you can get advice before buying.
Is there a Jules B student discount?
Yes, on selected new season items. Students verify their status through Student Beans or GoCertify.
