Iconic London
Iconic London offers luxury vegan makeup and brushes designed to enhance your natural radiance and help you achieve that perfect glow, from flawless base to defined brows.
12on sale97productsUpdated 24th June 2026
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More ways to save at Iconic London
- Student discountStudents can access a discount through Student Beans verification. Register with a valid student email to unlock exclusive student pricing on Iconic London products.
- NHS discountIconic London offers a 15% discount to NHS staff. To avail of this offer, staff need to register with their NHS email address on the Iconic London website.
- Military discountWhile Iconic London doesn't have a dedicated military discount, armed forces members can use a general discount code for 15% off. The brand may also feature military-only deals during specific holidays.
- Join Iconic RewardsEarn points on every purchase to redeem for discounts on future orders. Members receive early access to new launches, exclusive offers, and birthday rewards.
- Free delivery over £40Top your basket up past £40 and delivery costs nothing.
- Gift cardsAvailable if you're buying for someone else.
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About Iconic London
Founded in 2015, Iconic London quickly established itself as a leading beauty brand with its headquarters in the vibrant city of London, United Kingdom. Known for its innovative approach to makeup, Iconic London's mission is to empower individuals to embrace and enhance their natural beauty. The brand is synonymous with achieving a radiant 'glow' through its high-performance, luxury vegan makeup and brushes. Iconic London was acquired by Bluegem Capital Partners in 2018, becoming part of their esteemed beauty division alongside QMS Medicosmetics, further solidifying its position in the global beauty market.
Discover the Iconic London Product Range
Iconic London offers an extensive collection of makeup essentials designed to help you achieve a flawless finish and a luminous glow. Their product highlights include the bestselling Triple Threat Mascara, renowned for its lengthening, lifting, and volumising capabilities. For a perfect base, explore their range of primers such as the Underglow Blurring Primer and Velvet Smooth Pore-Refining Primer, which smooth and blur imperfections. The Super Smoother Blurring Skin Tint provides lightweight coverage for a natural, radiant complexion. Shoppers looking to buy makeup online UK will find everything from highlighters to brow products, all crafted to the highest vegan and cruelty-free standards.
Shop with Confidence at Iconic London
Shopping for your favourite Iconic London makeup is made easy and rewarding. Benefit from free shipping on orders over £35 and convenient 'Shop Now. Pay Later.' options. Iconic London values its customers, offering a generous 10-20% student discount via Student Beans and a 15% discount for NHS staff. Their loyalty programme, 'Babes with Benefits' (or 'ICONIC Insiders'), allows you to earn 'love bucks' on every purchase and interaction, which can be redeemed for exclusive vouchers and products. For any queries, their dedicated customer service team is available via email at [email protected] or [email protected] during specified hours, ensuring a supportive and enjoyable shopping experience.
Sustainability at Iconic London
Iconic London is committed to cruelty-free beauty with all products being vegan-friendly. The brand works towards sustainable packaging solutions and responsible ingredient sourcing while maintaining high product performance standards.
Iconic London quick facts
| Free delivery | On orders over £40 |
|---|---|
| Delivery | UK standard delivery takes 2-4 working days. Express delivery available for next-day arrival when ordered before cut-off. International shipping available to most countries worldwide. |
| Returns | 30-day return policy for unopened and unused products in original packaging. Contact customer service to arrange returns. Refunds processed within 14 days of receiving returned items. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, Klarna, Clearpay |
| Gift cards | Yes |
| Loyalty scheme | Iconic Rewards |
| Founded | 2015 |
| Headquarters | London, United Kingdom |
| Parent company | Bluegem Capital Partners |
| Stores | Not specified |
Iconic London contact
- Website
- iconiclondoninc.com
- Hours
- Monday to Friday, 9am - 5pm GMT
Iconic London FAQs
Is Iconic London cruelty-free?
Yes, Iconic London is 100% cruelty-free and vegan. The brand does not test on animals and all products are formulated without animal-derived ingredients, making them suitable for those seeking ethical beauty options.
What is Iconic London's best-selling product?
The Prep-Set-Glow spray is Iconic London's hero product and bestseller. This multi-use mist primes skin before makeup, sets finished looks, and adds a dewy glow throughout the day. The Illuminator drops are also cult favourites.
Does Iconic London offer shade matching?
Iconic London provides shade guides on product pages to help you find your perfect match. The brand offers inclusive shade ranges across foundations and complexion products, with customer service available to assist with matching queries.
Can I get free delivery from Iconic London?
Yes, Iconic London offers free UK delivery on orders over £40. The brand frequently runs promotions offering free shipping at lower thresholds or on all orders during sale periods.
