Glasses Direct
Glasses Direct is a UK online optician that has sold prescription glasses since 2004. Part of the MyOptique Group, which belongs to EssilorLuxottica, it stocks frames for men and women, varifocals, gaming glasses and prescription sunglasses. Its Free Home Trial lets you try up to four frames at home before deciding, taking some guesswork out of buying online.
3voucher codesNewest deal 20th October 2026
★ Our pick
70%OFF
Our pick at Glasses Direct
70% Off All Lenses in Premium Designer Frames
Why this one: The biggest saving of the 3 voucher codes here. Picks follow these rules; nobody pays for them.
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Glasses Direct voucher codes3
More ways to save at Glasses Direct
- Student discountGlasses Direct offers a 50% student discount on 2-for-1 frames via UNiDAYS. They also offer 25% off lenses via Student Beans.
- NHS discountNHS staff with a Blue Light Card can receive discounts, including from £29 off when purchasing £69+ 2-for-1 frames and a free second pair of glasses.
- Join Refer a friendThe 'Refer a friend' program provides 20% off premium designers with a code.
- Free delivery
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About Glasses Direct
Frames, lenses and sunglasses
Everyday frames cover men's and women's styles, with specialist options such as varifocals, gaming glasses and glasses that filter blue-violet light. Designer names among the sunglasses include Oakley, Gucci, Ray-Ban and Marc Jacobs, with styles suited to driving. Lens choices include Transitions, Drivewear, KODAK and LensProtect+, as well as bifocals.
Getting the fit right
The hardest part of buying glasses online is not being able to try them on. The Free Home Trial tackles that: choose up to four frames and try them at home, with no obligation to buy. The Best Fit Machine compares new frames with the measurements of your current pair. Qualified opticians are on hand for advice.
Before you order
Returns are free, and the returns window runs to several months, so check the exact period on the site. Card payment by Visa, Mastercard or American Express is accepted, as are PayPal and Klarna. Students can verify through UNiDAYS or Student Beans, and Blue Light Card holders working in the NHS can also get discounts. Customer service is on 01793 746601 or [email protected], 7am to 8pm on weekdays and 9am to 4pm at weekends.
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Glasses Direct quick facts
| Free delivery | On all orders |
|---|---|
| Delivery | Free UK delivery |
| Returns | 100-day returns |
| Payment methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Loyalty scheme | Refer a friend |
| Founded | 2004 |
| Headquarters | Nottingham, UK |
| Parent company | EssilorLuxottica |
| Stores | 0 |
Glasses Direct contact
- Website
- glassesdirect.co.uk
- Phone
- 01793 746601
- Hours
- Monday to Friday: 7:00 am – 8:00 pm, Saturday and Sunday: 9:00 am – 4:00 pm
Glasses Direct FAQs
What is the Glasses Direct Best Fit Machine?
It's a feature that matches new frames to the measurements of the glasses you already wear, so sizing is less of a guess.
Who owns Glasses Direct?
It is owned by EssilorLuxottica through the MyOptique Group, and the company was founded in 2004.
Where is Glasses Direct based?
Glasses Direct has its head office in Rochester, Kent. Its warehouse and trading office are in Nottingham.
Which payment methods does Glasses Direct take?
Visa, Mastercard, American Express, PayPal and Klarna are all accepted when you order online.
