G-Star
G-Star RAW is a denim label from Amsterdam, founded in 1989 and now owned by WHP Global. It is known for bringing raw, untreated denim into fashion and for creating the first 3D-shaped jeans. The online shop sells jeans in many fits for men and women, plus shirts, jackets, cargos and chinos.
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G-Star offers1
More ways to save at G-Star
- Student discountStudent discount available through student verification services.
- Join CLUB-GThe CLUB-G loyalty programme likely offers exclusive benefits such as early access to new collections, special member-only promotions, and personalised offers. Customers can also get 15% off their first purchase (excluding sale items) by subscribing to the G-Star newsletter.
- Gift cardsAvailable if you're buying for someone else.
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About G-Star
Fits and fabrics
Jeans come in slim, straight, tapered, relaxed, loose and boyfriend cuts. Raw denim arrives unwashed, moulds to your shape and fades with wear, so it suits buyers happy to break a pair in. The 3D-cut styles are shaped to follow the body as it moves. A Jeans Fit Guide on the site helps with sizing, which is worth reading before your first order.
Sustainability
Raw for the Oceans, a 2014 collaboration with Pharrell Williams, made denim using plastic from the sea. The wider RAW Responsibility programme covers ethical manufacturing and the choice of materials.
Delivery and returns at a glance
Standard and express delivery are offered, with free delivery on qualifying orders. Unworn items in their original condition can be returned; the shop's details mention both 30 and 60 days, so confirm the window before sending anything back. Customer service runs Monday to Friday, 1pm to 7pm. Payment covers Visa, Mastercard, American Express, PayPal and Klarna. CLUB-G is the loyalty programme, students can verify for a discount, and gift cards are available.
Sustainability at G-Star
Over a decade of sustainability commitment. Pioneered ocean plastic denim with the 'Raw for the Oceans' collection in 2014. Ongoing focus on responsible materials and production.
G-Star quick facts
| Delivery | Free delivery available on qualifying orders. Standard and express shipping options. |
|---|---|
| Returns | Free returns within 30 days of delivery for unworn items in original condition. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Gift cards | Yes |
| Loyalty scheme | CLUB-G |
| Founded | 1989 |
| Headquarters | Amsterdam, Netherlands |
| Parent company | WHP Global |
| Stores | None |
G-Star FAQs
How does raw denim change over time?
Because it is untreated, raw denim softens, takes on your shape and develops its own fading the more you wear it.
Who owns G-Star RAW?
The brand was founded in Amsterdam in 1989, is still headquartered there, and its parent company is WHP Global.
What hours is G-Star customer service open?
The team answers queries on orders, sizing and products from Monday to Friday, 1pm to 7pm.
Can I pay for G-Star jeans with Klarna?
Yes. Klarna is accepted at checkout, along with Visa, Mastercard, American Express and PayPal.