DW Fitness First
Rather than products, DW Fitness First sells gym membership, under a Fitness First name that has been around since 1993. Members get strength and cardio equipment, a class timetable featuring yoga, HYROX and Reformer Pilates Tone, and personal trainers at every club. You can join online or in person, and newcomers get four free welcome sessions.
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More ways to save at DW Fitness First
- Student discountFitness First offers up to 25% student discount on memberships, available through Student Beans and UNiDAYS.
- NHS discountFitness First offers a 20% discount on monthly fees plus the first month free for NHS and healthcare workers via the Blue Light Card.
- Military discountFitness First offers discounts for the Armed Forces community through the Defence Discount Service.
- Join Fitness First Rewards Platform & Refer a FriendThe Fitness First Rewards Platform, in partnership with Endurance Zone, provides members with savings on fitness products via the Fitness First App. Additionally, the "Refer a Friend" program offers existing members one free month on their membership for each successful referral.
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About DW Fitness First
Inside the clubs
Gym floors combine strength zones with cardio machines. Classes run from high-intensity HYROX to Reformer Pilates Tone and yoga, and members can book them in advance through the app. Personal trainers build individual plans and use the able platform for data-led support.
A club tour includes a free Discover your BioAge check, which gives a reading on how your body is performing. The company frames its approach around four pillars: equipment, classes, customised workouts and personal trainers.
Joining and paying
Membership can be set up online or at any club, and the payment options are Direct Debit, Visa and Mastercard. Depending on the membership type, access can extend to several or all clubs. The first four sessions for a new member are complimentary welcome sessions, built to support the first 90 days. Progress Partners offer ongoing guidance. Cancellations and refunds follow the membership terms, so read them before signing up.
Member extras
Students can get a membership discount through Student Beans. NHS staff and military personnel can find offers through Blue Light Card. A rewards platform, run with Endurance Zone and reached through the Fitness First app, gives savings on fitness products. Customer service is open Monday to Friday, 9am to 5pm.
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DW Fitness First quick facts
| Delivery | <p>Gym membership - join online or at any club location.</p> |
|---|---|
| Returns | As a provider of gym memberships and fitness services, Fitness First does not have a traditional returns policy for physical goods. Membership terms and conditions govern cancellations and refunds, which members should review directly with their local club or customer service. |
| Payment methods | Direct Debit, Visa, Mastercard |
| Loyalty scheme | Fitness First Rewards Platform & Refer a Friend |
| Founded | 1993 |
| Headquarters | United Kingdom |
| Parent company | Maddox Holdings Limited |
| Stores | 140+ UK gyms |
DW Fitness First contact
- Website
- fitnessfirst.co.uk
- Phone
- Available on website
- Hours
- Monday - Friday 9am to 5pm
DW Fitness First FAQs
How do I sign up to DW Fitness First?
Membership can be taken out online or at any club. The payment options listed are Direct Debit, Visa and Mastercard.
What do new members get?
Four complimentary welcome sessions come with a new membership, designed to give structured support during the first 90 days. A free BioAge check is also offered during a club tour.
Can I cancel my membership?
Cancellations and refunds are governed by the membership terms and conditions. Review them with your local club, or contact customer service between 9am and 5pm on weekdays.
Which classes are on the timetable?
Trending sessions include yoga, HYROX and Reformer Pilates Tone. Classes can be booked ahead through the Fitness First app.
Is there a student rate?
Students can get a membership discount through Student Beans, and NHS staff and military personnel can find offers through Blue Light Card.
