Counter Culture Store
Counter Culture Store is your destination for over 180 sustainable and ethical beauty, haircare, bodycare, and wellness brands, championing female founders and offering personalised skincare.
12on sale210productsUpdated 12th October 2026
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More ways to save at Counter Culture Store
- Join The Counter ClubMembers earn 5 points for every £1 spent, redeemable for discounts. Tiers (Fresh Face, Glow Getter, Radiant Royalty, Luxe Insider) offer exclusive rewards like free shipping, money-off vouchers, free products, double points, and early access to sales. Points also earned for account opening, reviews, and referrals.
- Free delivery over £30Top your basket up past £30 and delivery costs nothing.
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About Counter Culture Store
Founded in 2022 and based in Birmingham, UK, Counter Culture Store has quickly established itself as a leading online destination for sustainable and ethical beauty and wellness. This innovative platform is dedicated to championing female founders, with an impressive 95% of its curated brands being led by women. It's more than just a shop; it's a movement towards conscious consumption and supporting diverse entrepreneurs in the beauty industry.
Our Commitment to Ethical Beauty
At the heart of Counter Culture Store is a deep commitment to sustainability and ethics. Every product is carefully selected to ensure it aligns with values that prioritise both planetary well-being and personal health. Shoppers can explore a vast array of products knowing they are making responsible choices.
Explore Our Extensive Product Range
Counter Culture Store offers a comprehensive collection across several key categories. Dive into their extensive Skincare range, designed to cater to every skin type and concern, or discover premium Haircare products to maintain luscious, healthy locks. The Body Care collection invites you to nourish your skin and nurture your well-being with sustainable formulations. Beyond external beauty, the Wellness section provides expert-curated items to support your holistic health journey. For those who love to express themselves, the Makeup selection features ethical and high-performing cosmetics. They even cater to men with a dedicated 'For Him' section, ensuring everyone can find high-quality, sustainable beauty solutions.
Personalised Shopping Experience
To enhance your shopping journey, Counter Culture Store offers a free AI-powered Personalised Skincare Quiz. This innovative tool helps you find the perfect routine tailored to your unique needs, making ethical beauty accessible and simple.
Seamless Shopping & Rewards
Enjoy a convenient shopping experience with free shipping on orders over £30 across hundreds of products. Counter Culture Store values its customers, offering a rewarding loyalty programme called 'The Counter Club'. Members earn points on purchases and unlock exclusive benefits, making every shop more rewarding. With a focus on customer satisfaction, they strive to make your ethical beauty journey enjoyable and effortless.
Sustainability at Counter Culture Store
Over 180 sustainable and ethical beauty and wellness brands are offered, with a strong focus on championing female founders (95% of brands are women-led).
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Counter Culture Store quick facts
| Free delivery | On orders over £30 |
|---|---|
| Delivery | UK delivery available. Eco-friendly packaging used. |
| Returns | 14-day returns on unopened products in original packaging. |
| Payment methods | Visa, Mastercard, PayPal |
| Loyalty scheme | The Counter Club |
| Founded | 2022 |
| Headquarters | United Kingdom |
| Parent company | Counter Culture Group Limited |
| Stores | 0 |
Counter Culture Store contact
- Website
- counterculturestore.co.uk
- Hours
- Orders dispatched Mon-Fri (excluding bank holidays). Customer service via email.
Counter Culture Store FAQs
What are your delivery options and costs?
We offer free standard shipping on all orders over £30 within the UK. For orders under this amount, a shipping fee will apply. Orders are typically dispatched Monday to Friday, excluding bank holidays, with orders placed before 2 pm often dispatched the same day.
What is your returns policy?
While we aim for complete satisfaction, if you're not happy with your purchase, please contact our customer service team at [email protected] within 14 days of receipt to arrange a return. Products must be unused and in their original packaging.
What kind of brands and products do you offer?
We curate over 180 sustainable and ethical beauty and wellness brands. A key focus is on championing female founders, with 95% of our brands being women-led. You'll find a wide range of skincare, haircare, body care, wellness, and makeup products.
How can I find the right products for my skin?
To help you discover your perfect routine, we offer a free AI-powered Personalised Skincare Quiz. Simply answer a few questions, and our system will recommend products tailored to your unique skin type and concerns.
Do you have a loyalty program?
Yes, join 'The Counter Club' to earn points on every purchase. Members get 5 points for every £1 spent, which can be redeemed for discounts. We also have tiered rewards offering free shipping, exclusive vouchers, free products, and early access to sales.
How can I contact customer service?
The best way to reach our customer service team is via email at [email protected]. While we don't have a phone number, our team is dedicated to responding to your inquiries promptly.
