BTR Direct Sports
BTR Direct Sports is a family-run business in Littlehampton that has specialised in high-visibility gear for cyclists and runners since 2006. Its own Be Totally Reflective range covers jackets, gilets and vests made to be seen at dusk, after dark and in daylight. Bike bags, panniers and covers sit alongside the clothing, all sold online to UK addresses.
9on sale29productsUpdated 21st October 2026
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About BTR Direct Sports
Being seen on the road
Reflective clothing is the core of the business. The Be Totally Reflective line uses reflective materials and bright colours so drivers and people on foot notice you. Options include lightweight gilets and vests for layering over other kit, and waterproof jackets for wet commutes. Men's and women's fits are both available.
Kit for bikes and runners
Cyclists can choose from bike bags and panniers that fit road and mountain bikes, handy for commuting or longer rides. Heavy-duty covers protect a bike from the weather. Runners get high-vis jackets and vests designed to be light and breathable, so they stay comfortable over a full session.
Ordering and returns
BTR sells online only and delivers across the UK, and checkout shows the cost and expected timing for your address. If something isn't right, contact customer service to start a return. The usual window is 30 days from delivery, with the item unused and still in its packaging. Payment is by Visa, Mastercard or PayPal. Emails are acknowledged within 2 working days, with a complete answer due within 5. There is no student or NHS discount scheme.
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BTR Direct Sports quick facts
| Delivery | BTR Direct Sports provides reliable delivery services across the UK for all your cycling and running gear. While specific delivery costs and estimated times are confirmed at checkout, we strive to dispatch orders promptly so you can enjoy your new high-visibility clothing and accessories as soon as possible. Please check our website for the most up-to-date information on shipping options and any potential free delivery offers. |
|---|---|
| Returns | Customer satisfaction is paramount at BTR Direct Sports. If you're not entirely happy with your purchase, you can typically return items within 30 days of receipt, provided they are in their original condition and packaging. To initiate a return, please contact our customer service team, who will guide you through the process. Our goal is to make returns as straightforward as possible. |
| Payment methods | Visa, Mastercard, PayPal |
| Loyalty scheme | None |
| Founded | 2006 |
| Headquarters | Littlehampton, United Kingdom |
| Stores | Online only |
BTR Direct Sports contact
- Website
- btrsports.co.uk
- Phone
- 01903 773803
- Hours
- Email support available, responses within 2-5 working days.
BTR Direct Sports FAQs
Where is BTR Direct Sports based?
BTR is a family-run company in Littlehampton, United Kingdom, trading since 2006. It sells online only and has no shops to visit.
How long do I have to send something back?
You normally have 30 days from delivery to arrange a return. Keep the item in its original state and packaging, then contact customer service, who will explain the next steps.
Does BTR deliver outside the UK?
No. Orders ship to UK addresses only. Delivery costs and estimated times are calculated at checkout from your order and location.
How quickly does BTR answer emails?
BTR aims to acknowledge an email within 2 working days and to resolve it within 5 working days. Phone support is available as well.
Can I pay with PayPal?
Yes. BTR Direct Sports accepts PayPal, and Visa and Mastercard cards are also taken at checkout.
