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boobydoo

boobydoo

boobydoo is a UK online shop that focuses on one thing: sports bras. Founded in 2004, it stocks band sizes 26 to 54 and cups AA to K. It calls this the widest range in the UK. Free fittings, virtual or in person, help customers find the right size before they buy.

Updated 24th June 2026

No live boobydoo deals in the United Kingdom right now

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More ways to save at boobydoo

  1. Student discountBoobydoo offers an exclusive 15% Student and Youth discount on their range of sports bras. Verify your student status through gocertify to receive a personalised discount code and early access to offers and sales.
  2. NHS discountBoobydoo offers an exclusive 15% Key Worker discount (including NHS staff) verifiable through gocertify. Additionally, NHS staff can receive a 5% discount on all items by contacting customer service with a copy of their NHS card.
  3. Military discountBoobydoo offers an exclusive 15% Key Worker discount (covering military) via gocertify. Members of the Armed Forces can also get 'Buy 2 Sports Bras and get 50% off your second bra' via gocertify. Serving personnel no longer in training may get a 15% forces discount using a code from the Defence Discount Service website.
  4. Join Support NetworkRefer your network to Boobydoo; referred individuals receive 10% off their purchase. Referrers can earn discounts on their own purchases, including a free sports bra for 20 successful referrals.
  5. Free delivery over £60Top your basket up past £60 and delivery costs nothing.

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About boobydoo

Getting the fit right

Plenty of women exercise in the wrong size, and boobydoo builds its service around fixing that. Its fitting experts offer free virtual and in-person fittings, and the site has a detailed fitting guide. Advice is also available by phone, email or social media. The Ministry of Defence uses boobydoo as the official sports bra fitter for its recruits. Over 200,000 women have had help from boobydoo so far.

Shopping the range

Browse by activity, from high-impact running to gentler yoga, or start with 'boobydooer approved' favourites. Plus-size and specialist fits are part of the main range rather than an afterthought.

Delivery, returns and extras

  • UK orders over £60 travel free, and there is a 3pm cut-off for quick dispatch on most orders.
  • International shipping is available.
  • Free returns on unworn items with labels attached, within 30 days, and easy exchanges for another size.
  • Pay by Visa, Mastercard, PayPal or Klarna.
  • Students and young shoppers, key workers and military personnel can verify through gocertify for a discount.
  • The Support Network referral scheme rewards customers who recommend friends.
Sustainability at boobydoo

Boobydoo has implemented paperless order queries, reflecting a commitment to reducing waste and improving efficiency in their operations.

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boobydoo quick facts

Free deliveryOn orders over £60
Delivery<p>UK delivery available. Free returns to make finding your perfect fit easy.</p>
Returns<p>Free returns on unworn items with tags. Easy exchange for different sizes.</p>
International shippingYes
Payment methodsVisa, Mastercard, PayPal, Klarna
Loyalty schemeSupport Network
Founded2004
HeadquartersUnited Kingdom
Parent companyActive Apparel Group Limited
StoresOnline only

boobydoo contact

Hours
Mon-Fri 9am-5pm

boobydoo FAQs

Can boobydoo fit me without visiting a shop?

Yes. Its experts run free virtual fittings, and in-person fittings are also offered. The online fitting guide is another way to check your size.

When is delivery free at boobydoo?

UK orders over £60 are delivered free. International shipping is also offered for customers outside the UK.

Can I swap a boobydoo bra for another size?

Yes. Returns are free on unworn items that still have their labels, and exchanges for a different size are simple to arrange.

How long has boobydoo been trading?

boobydoo was founded in 2004 and is part of Active Apparel Group Limited. Its fitters have helped over 200,000 women find the right sports bra.

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