Boux Avenue
Boux Avenue is a British lingerie, nightwear and swimwear brand, launched in 2011 and part of Theo Paphitis Retail Group. Its pieces are designed by women for women, with a strong focus on fit. Bras run from 28A to 40G, and the brand has more than 30 stores as well as its website.
2offers12on sale1,692productsNewest deal 16th October 2026
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Our pick at Boux Avenue
Up to 70% off the sale on lingerie, nightwear and swimwear
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More ways to save at Boux Avenue
- Student discount20% student discount through UNiDAYS or Student Beans for students and under-26s.
- NHS discount10-20% NHS discount through Blue Light Card or Health Service Discounts verification.
- Military discount10% discount for military personnel through verification services.
- Join Boux Avenue VIP£9.99 annual membership for free next day delivery on all orders, exclusive offers, and early access to sales.
- Free delivery over £50Top your basket up past £50 and delivery costs nothing.
- Click & CollectSkip delivery fees by collecting in store.
- Gift cardsAvailable if you're buying for someone else.
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About Boux Avenue
Lingerie, nightwear and swim
Bras range from everyday supportive styles to lace sets, while multipack knickers and solutions wear cover the basics. Nightwear includes pyjama sets, chemises and robes, among them a Lace Ribbed Pyjama Set and a Heart Towelling Robe. For holidays there are bikinis, swimsuits and beach accessories, with collections such as Tahiti, Mirada and Rivoli.
Delivery options
Standard delivery costs £4.95 and becomes free once an order passes £50. Next-day delivery is £5.99, and VIP members get it free. Click and collect is free on orders over £30 and £1.95 below that, which suits anyone near one of the stores. The brand ships internationally too.
Returns and paying
UK returns are free, as long as items are unworn with the tags still attached. Gift cards are sold, which helps when buying lingerie for someone else and guessing a size feels risky. Payment options are broad: cards, PayPal, Apple Pay, Google Pay and Klarna. Students and under-26s can get a discount through UNiDAYS or Student Beans, and NHS staff through the Blue Light Card.
Sustainability at Boux Avenue
Boux Avenue is working towards more sustainable practices including recycled materials and eco-friendly packaging initiatives.
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Boux Avenue quick facts
| Free delivery | On orders over £50 |
|---|---|
| Delivery | Standard delivery £4.95, free over £50. Next day delivery £5.99 (free for VIP members). Click & Collect free over £30, otherwise £1.95. |
| Returns | Free returns within the UK. Items must be unworn with tags attached. |
| Click & Collect | Yes |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, Klarna |
| Gift cards | Yes |
| Loyalty scheme | Boux Avenue VIP |
| Founded | 2011 |
| Headquarters | London, England |
| Parent company | Theo Paphitis Retail Group |
| Stores | 30+ |
Boux Avenue contact
- Website
- bouxavenue.com
- Phone
- 0345 548 8888
- Hours
- Monday-Friday 9am-5pm
Boux Avenue FAQs
Can a Boux Avenue order be collected in store?
Yes. Click and collect is free on orders over £30, and costs £1.95 for smaller orders.
How much is next-day delivery at Boux Avenue?
Next-day delivery costs £5.99, and VIP members get it free. Standard delivery is £4.95, or free over £50.
Are Boux Avenue returns free?
Yes, within the UK. Items need to be unworn with their tags still attached.
Who owns Boux Avenue?
Boux Avenue is part of Theo Paphitis Retail Group. The London-based brand launched in 2011 and now has over 30 stores.
