Bella Freud
Bella Freud is a London fashion label founded in 1990, known for slogan jumpers and tailoring with a 1970s feel. Alongside womenswear, it sells perfume, candles and lifestyle pieces, so the shop works for gifts as well as wardrobe buys. The tone is witty rather than formal, and the knitwear has a loyal following.
12on sale128productsUpdated 21st October 2026
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More ways to save at Bella Freud
- Student discountBella Freud offers up to 50% off sale items via Student Beans. New subscribers can also receive a 10% discount on their first purchase.
- NHS discountBella Freud offers a 12% discount on full-price items for NHS and healthcare workers via Health Service Discounts.
- Free delivery over £150Top your basket up past £150 and delivery costs nothing.
- Gift cardsAvailable if you're buying for someone else.
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About Bella Freud
The collection
Slogan knits are the signature, with designs such as the Cult-Ure Jumper. Beyond knitwear, look for corduroy tailoring and other suiting, coats, dresses and t-shirts. The fragrance side covers perfumes and candles, and lifestyle pieces carry the look into the home. It suits shoppers who like statement knitwear and tailoring with personality, rather than plain basics.
Delivery, returns and payment
UK delivery is free on orders over £150, and the label ships internationally. Returns are accepted within 14 days, provided items are unworn with tags still attached. Payment is by Visa, Mastercard, American Express or PayPal, and gift cards are sold. Customer care answers on +44 (0)20 8964 4900 or [email protected], with the inbox monitored Monday to Friday, 10am to 4pm.
Good to know
Students can verify through Student Beans for money off selected items. NHS and healthcare workers can claim a discount through Health Service Discounts. There is no points-based loyalty programme. Shopperazzi shows Bella Freud's current products and delivery terms alongside other fashion labels.
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Bella Freud quick facts
| Free delivery | On orders over £150 |
|---|---|
| Delivery | Free UK delivery on orders over £150. |
| Returns | Returns accepted within 14 days for unworn items with tags attached. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal |
| Gift cards | Yes |
| Founded | 1990 |
| Headquarters | London, United Kingdom |
| Parent company | Bella Freud Ltd |
| Stores | 1 |
Bella Freud contact
- Website
- bellafreud.com
- Phone
- +44 (0) 20 8964 4900
- Hours
- Monday to Friday, 10 am - 4 pm
Bella Freud FAQs
What is the minimum spend for free delivery at Bella Freud?
UK orders over £150 qualify for free delivery. International shipping is available too, with delivery details confirmed at checkout.
How long do I have to return a Bella Freud item?
You have 14 days to send back unworn pieces, and the tags must still be attached for the return to be accepted.
Does Bella Freud sell fragrance?
Yes. As well as clothing, the label sells perfumes, candles and lifestyle pieces, which make useful gifts for fans of the brand.
Can I buy a Bella Freud gift card?
Yes, gift cards are available, which suits anyone unsure of a recipient's size or taste in knitwear.
