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Athletia Beauty

Athletia Beauty

Athletia Beauty is a Japanese skincare label with a botanical slant, sold to UK shoppers through its own online store. Its formulas lean on plant extracts and a clean-beauty ethos, and the line-up runs from cleansers and serums to moisturisers, face oils and body care. It suits anyone building a gentle, ingredient-led routine.

Updated 24th June 2026

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More ways to save at Athletia Beauty

  1. NHS discountAthletia Beauty offers a 15% NHS discount on all full-size products via Health Service Discounts.
  2. Join Referral SchemeThrough this scheme, both the referrer and the referred friend receive a discount. Until August 31, 2024, the reward is doubled, with both parties receiving £10 instead of £5. The referred friend receives £5 towards their first order, and the referrer earns £5 with every successful referral.
  3. Free delivery over £30Top your basket up past £30 and delivery costs nothing.

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About Athletia Beauty

Behind the brand

Athletia launched in February 2020 under E'quipe Ltd., which belongs to Japan's Kao Corporation. UK shoppers have been able to buy it since October 2021. The brand pitches itself on natural ingredients, sustainability and a clean-beauty standard, and it avoids harsh chemicals in its formulas. That makes it a fit for people who read labels closely and want a calm, botanical routine.

What's in the range

Facial care is the core. Expect cleansers that clean without stripping, serums aimed at particular concerns, rich moisturisers and nourishing face oils, all built around botanical extracts. Each product is formulated to work gently with the skin's natural balance. Body care extends the same approach from head to toe.

Before you order

- Athletia sells online only, so its website is where the full range lives.

- Standard UK delivery is free once your basket passes £30.

- Returns are arranged through customer service, so get in touch before sending anything back.

- Checkout takes Visa, Mastercard and PayPal.

- NHS staff can claim a discount on full-size products through Health Service Discounts.

- A referral scheme rewards both you and a friend.

Sustainability at Athletia Beauty

Athletia Beauty UK emphasizes natural ingredients, sustainability, and a 'clean beauty' approach, committed to minimising environmental impact through responsible sourcing and production.

Athletia Beauty quick facts

Free deliveryOn orders over £30
Delivery<p>Free UK standard delivery over £30.</p>
Returns<p>Contact customer service for returns.</p>
Payment methodsVisa, Mastercard, PayPal
Loyalty schemeReferral Scheme
Founded2020
HeadquartersJapan (UK distribution)
Parent companyE'quipe Ltd., a subsidiary of Kao Corporation
StoresOnline only

Athletia Beauty contact

Athletia Beauty FAQs

Who makes Athletia skincare?

Athletia belongs to E'quipe Ltd., which is part of Japan's Kao Corporation. The brand was founded in February 2020 and reached the UK in October 2021.

How much do I need to spend for free delivery?

Standard delivery within the UK costs nothing once an order goes over £30. For smaller baskets, check the delivery charge shown at checkout.

How do returns work?

Athletia asks customers to contact its customer service team about returns, so get in touch before posting any product back.

Which payment methods can I use?

Athletia Beauty takes Visa and Mastercard cards as well as PayPal at its online checkout.

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