Apple Services
Apple Services covers Apple TV, the subscription streaming service from Apple at tv.apple.com. It is the home of Apple Originals, the series and films made for the platform, including Shrinking, Hijack and Tehran. You can watch in a web browser or with the Apple TV app, which runs on phones, tablets, smart TVs and games consoles. Plans are monthly and can usually be cancelled at any time.
About Apple Services
What's on
Apple Originals are the main draw, made for the service and not shown elsewhere. Drama fans can start with Hijack or Monarch: Legacy of Monsters, comedy fans with Shrinking, and the film Eternity covers romance. Tehran is another original series. Beyond the originals, a regularly updated selection of other films and series adds new releases every week. Genres span sci-fi, adventure, thriller, action and more.
Where you can watch
Open tv.apple.com in any web browser, or install the Apple TV app. You will find it on iPhone, iPad and Mac, Apple's own TV boxes, games consoles, streaming devices and many smart TVs. Access begins as soon as you subscribe, as there is nothing to deliver.
Subscription basics
Apple TV is billed monthly. Check the sign-up page for the current price in pounds and any trial period. Payment works with Visa, Mastercard, Amex, PayPal or Apple Pay. Cancellation and refunds follow Apple's terms for digital services, and Apple's support team can help by phone.
Apple Services quick facts
| Delivery | As a digital streaming service, Apple TV+ provides instant access to its content upon subscription. There is no physical delivery required; all movies and TV shows are available to watch immediately online or via the Apple TV app across your devices. |
|---|---|
| Returns | Subscriptions to Apple TV+ can typically be cancelled at any time. New subscribers can enjoy a 7-day free trial, after which the monthly fee applies. For specific cancellation procedures or refund policies, please refer to Apple's terms and conditions for digital services. |
| Payment methods | Visa, Mastercard, American Express, PayPal, Apple Pay |
| Founded | 1976 |
| Headquarters | Cupertino, California, USA |
| Parent company | Apple Inc. |
| Stores | 38 |
Apple Services contact
- Website
- tv.apple.com
- Phone
- 0800 048 0408
- Hours
- Mon-Fri 8:00 AM - 8:00 PM, Sat-Sun 9:00 AM - 6:00 PM
Shop Apple Services by category
Where Apple Services sits on Shopperazzi, with the other shops in each.
Follow Apple Services
- New collections in your feed
- Price drops on what you watch
- Gift ideas when you need them
Apple Services FAQs
Do I need an Apple device to watch Apple TV?
No. The tv.apple.com site works in any web browser. The Apple TV app is also on games consoles, streaming devices and many smart TVs.
Can I stop my subscription?
Yes, Apple TV subscriptions can usually be cancelled at any time. Apple's terms for digital services set out the exact cancellation and refund rules.
How often does Apple TV add new titles?
New releases arrive every week, covering both series and films, alongside the growing Apple Originals library.
Which company runs Apple TV?
Apple TV is part of Apple Services from Apple Inc., which was founded in 1976 and is based in Cupertino, California.
