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Swoon London

Swoon London

Swoon London makes fine leather handbags, with crossbody styles at the heart of the range. The brand was started by Anna and Jules on England's south coast, and it sells online. Each bag comes with an extra strap and a Swoon Star keyring, so the look can be changed without buying a second bag.

1voucher codesNewest deal 24th April 2026
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More ways to save at Swoon London

  1. NHS discountSwoon London offers an exclusive 15% NHS discount via Health Service Discounts and a 20% discount via nhsDiscounts.org.uk.
  2. Join Your Path to Stylish RewardsEarn gift cards for successful referrals through their 'Refer Friends and Earn Rewards' component.
  3. Free delivery over £75Top your basket up past £75 and delivery costs nothing.
  4. Gift cardsAvailable if you're buying for someone else.

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About Swoon London

The bags

Crossbody bags are the core of the collection. Named styles include the Downton and the Stratford, both made from fine leather for daily use. The brand aims for designs that are fun as well as practical, with adjustable straps and well-planned interiors. Bag sets are available too, along with straps sold on their own and a few small accessories.

Who it suits

Swoon London suits shoppers who want one good leather bag that works from the office to an evening out. The swappable straps appeal to anyone who likes to change a bag's look to match an outfit. Sizes vary, so there are compact styles for the bare essentials and roomier ones for a full day.

Ordering from the UK

Delivery is free worldwide once an order passes £75, and UK delivery is available below that. Visa, Mastercard and PayPal are accepted. NHS staff can claim a discount, and a rewards programme recognises repeat customers. Check the current returns terms on the Swoon London site before ordering. Shopperazzi shows the brand's bags and delivery details together for quick comparison.

Swoon London quick facts

Free deliveryOn orders over £75
Delivery<p>UK delivery available. Some items available through John Lewis and DFS stores.</p>
Returns<p>Returns accepted within 14 days. Contact customer service to arrange.</p>
International shippingYes
Payment methodsVisa, Mastercard, PayPal, Finance options
Gift cardsYes
Loyalty schemeYour Path to Stylish Rewards
Founded2012
HeadquartersLondon, UK
StoresOnline + retail partners

Swoon London FAQs

Does Swoon London deliver outside the UK?

Yes. Swoon London ships worldwide, and delivery is free on orders over £75 wherever the parcel is going.

What comes with a Swoon London bag?

Every bag is sent with an extra strap and a Swoon Star keyring, so it can be restyled from day one.

Is there an NHS discount at Swoon London?

Yes. Healthcare workers can get an NHS discount, and the brand also runs a rewards programme for returning customers.

Who started Swoon London?

Swoon London was founded by Anna and Jules, who set up the business on the south coast of England.

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