Sa
Safiyaa
Safiyaa designs luxury womenswear, with occasion dressing at its core. Evening gowns, maxi dresses and cocktail looks sit alongside a ready-to-wear line of tailored separates, jumpsuits and day dresses. The focus is on flattering cuts, rich fabrics and careful detailing. Think weddings, galas and black-tie events, plus polished pieces for work.
1on sale297productsUpdated 12th October 2026
On sale at Safiyaa1
All productsPopular at Safiyaa
All products
More ways to save at Safiyaa
- Student discountSafiyaa offers a 20% student discount via Student Beans, making luxury fashion more accessible for students.
- NHS discountSafiyaa provides discounts for Nurses through ID.me as a token of appreciation for their invaluable service.
- Military discountMilitary personnel can receive discounts of up to 30% through ID.me when shopping at Safiyaa.
- Join Rokform RewardsEarn points on every purchase and for various activities, which can be redeemed for discounts on future orders. Benefits may also include member-only sales, anniversary rewards, and free 2-day shipping for higher tiers.
- Gift cardsAvailable if you're buying for someone else.
Never miss a Safiyaa deal
Follow Safiyaa and its new codes, offers and price drops land in your feed. Save any deal to come back to it.
About Safiyaa
Dressing for an event
Occasionwear is the label's focus. Expect floor-length gowns, elegant maxi dresses and cocktail pieces, often with embellishment and distinctive silhouettes. They are designed for formal celebrations where a statement outfit matters, from weddings to galas.
Ready-to-wear
For everyday dressing, the ready-to-wear collection offers tailored separates, jumpsuits and dresses. These pieces bring the same finish to office and dinner wardrobes. Comfort is part of the brief too, so garments are made to feel as good as they look. Buying one quality piece that works across several settings is the idea.
Ordering and returns
Product pages include detailed descriptions and size guides, which are worth reading before buying a fitted gown. Delivery options, costs and timings for the UK and abroad are listed on the Safiyaa website. Unsuitable items can be returned if they are unworn with original tags, subject to the brand's conditions. The customer service team can help with styling advice and order tracking.
Sustainability at Safiyaa
As a digital service provider, Plusnet aims to minimise its environmental impact through efficient network operations and encouraging paperless billing. They contribute to a more sustainable future by providing essential connectivity.
Safiyaa quick facts
| Delivery | Safiyaa aims to provide a smooth delivery experience for all orders. Specific delivery options, costs, and estimated timelines for UK and international shipments can be found on their website. Please refer to their official site for the most up-to-date information. |
|---|---|
| Returns | Safiyaa offers a returns policy for items that are unsuitable, provided they meet certain conditions (e.g., unworn, with original tags). For full details on how to initiate a return, eligibility criteria, and refund processes, please consult the dedicated returns section on the Safiyaa website. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, PayPal, American Express, Apple Pay |
| Gift cards | Yes |
| Loyalty scheme | Rokform Rewards |
| Founded | 2010 |
| Headquarters | Irvine, California, United States |
| Stores | 1 |
Safiyaa contact
- Website
- safiyaa.com
- Phone
- 1-855-765-3676
- info@rokform.com
- Hours
- Monday - Thursday: 8:00 AM - 5:00 PM PST; Friday: 8:00 AM - 3:00 PM PST; Saturday and Sunday: Closed
Safiyaa FAQs
Is Safiyaa only for formal events?
No. Occasionwear is the focus, but the ready-to-wear line adds tailored separates, jumpsuits and dresses for work and everyday wear.
What can I wear from Safiyaa to a black-tie event?
Look at the evening gowns and maxi dresses in the occasionwear collection. They are designed for weddings, galas and other formal celebrations.
Can I return a Safiyaa dress that doesn't suit me?
Yes, unsuitable items can be returned if they are unworn and still have their original tags. The returns section of the website explains eligibility and refunds.
Does Safiyaa ship outside the UK?
Safiyaa delivers internationally as well as within the UK. Delivery options, costs and timings are listed on its website.