Purely Diamonds
Purely Diamonds is a family-run jeweller that designs and makes diamond jewellery in its own London workshop. Founded by master jeweller Stephen Tyler and now run by his daughters, Emelie and Stephanie, it focuses on engagement, wedding and eternity rings. It suits couples ring shopping online who would also like the option of seeing pieces in a showroom first.
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About Purely Diamonds
Rings and fine jewellery
Engagement rings are the specialism, from classic solitaires to halo settings, in a choice of metals and diamond shapes. Matching wedding bands and eternity rings follow. Outside bridal, the range covers diamond necklaces, earrings and bracelets, plus gemstone pieces. You can pick natural or lab-grown diamonds, and stones are certified by laboratories such as GIA and IGI.
Made in-house, or made to order
Every piece is handmade by the team in London rather than bought in. If nothing in the collection fits, the design team can create a bespoke ring to your brief, either in a showroom or remotely. Showrooms sit near Hatton Garden in London and on St Ann's Square in Manchester, and appointments can be booked.
Before you buy
UK delivery is free and insured, and international shipping is available. Unused items can be returned within 60 days, but bespoke commissions are excluded. Payment is by Visa, Mastercard or PayPal, with finance options for larger purchases. Aftercare includes resizing and cleaning, and the team answers questions by phone, email or WhatsApp. Buying guides on the site explain diamond grading if you are new to it.
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Purely Diamonds quick facts
| Free delivery | On all orders |
|---|---|
| Delivery | Free insured UK delivery. International shipping available. |
| Returns | 60-day returns on unused items. Bespoke pieces excluded. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, PayPal, Finance Options |
| Founded | 2006 |
| Headquarters | Birmingham, UK |
| Stores | 3 |
Purely Diamonds contact
- Website
- purelydiamonds.co.uk
- Phone
- 0121 236 1066
- Hours
- Mon-Sat 9am-5pm
Purely Diamonds FAQs
Can I see Purely Diamonds rings in person?
Yes. There are showrooms close to Hatton Garden in London and on St Ann's Square in Manchester, and you can book an appointment for guidance.
Does Purely Diamonds sell lab-grown diamonds?
Yes. Both natural and lab-grown diamonds are offered, so you can choose the stone that suits your budget and preferences.
How long do I have to return a ring?
Unused items can be returned within 60 days. Bespoke pieces made to your specification are excluded, so be sure of the design before commissioning.
Is Purely Diamonds delivery insured?
Yes. UK delivery is free and insured on every order, and international shipping is available for buyers abroad.
Can I spread the cost of an engagement ring?
Finance options are available alongside Visa, Mastercard and PayPal, which can help spread the cost of a larger purchase.
